The Video:
This past week, Phesto Dee, along with his Souls of Mischief and Hieroglyphics brethren, barnstormed through New York City, performing Soul's legendary album '93 Til Infinity in its entirety at Rock The Bells, and then rocking a free show at Highline Ballroom. But it's all just another day in the life for Phesto, which is the concept behind his new video for the song "Every Detail," a track that serves as the first taste of Phesto's forthcoming and long-awaited solo album, Background Check, which will be released via Hiero Imperium.
Enlisting his childhood friends Shomari Smith to direct the video and Jasmeen Miranda to produce, Phesto wanted his new video to throw you into the life of the renowned MC. "We decided to do a 'day in the life' concept, from when I wake up in the morning to going to the studio, the office, a show, and back home at the end of a busy day," says Phesto. With DJ Toure on drums and Phesto's uncle Ron Hill on guitar, the video incorporates the live elements that went into recording "Every Detail," as well as footage from live shows that plays on the feel of the track. "The most enjoyable part of the video is all the performance scenes with the Hieroglyphics crew," says Phesto. "They were shot at a real show and we always have a blast performing together. It never gets old!"
Watch the video for "Every Detail" here: http://www.youtube.com/watch?v=D3i3LaeJKY8
Purchase the "Every Detail" single on iTunes: http://itunes.apple.com/us/album/every-detail-single/id460818733
Please contact Michelle or Dan if interested in talking with any Hiero Imperium artists.
About Hiero Imperium Records:
 Founded in 1997 in Oakland, CA, Hiero Imperium Records is Del The Funky Homosapien, Casual, Pep Love, Domino, and the Souls of Mischief, made up of A-Plus, Opio, Phesto and Tajai. Coming off waves of success from earlier releases like Souls' '93 Til Infinity, the Hiero crew had already established themselves as a name in mainstream and underground hip-hop, and soon released their first collective project Third Eye Vision. Since then the Hiero team has been thriving in the hip-hop world, releasing a number of projects within the label as well as branching out for collaborations with the likes of Jurassic 5, George Clinton, Dilated Peoples, Q-Tip, Xzibit and Gorillaz.
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