The Video:
Hieroglyphics member and Oakland native Casual releases a video for "Rock My Shit" from his upcoming album He Still Think He Raw produced by DJ Fresh. From the get go the camera focuses on Casual and his car, alternating between the engine, Casual's toothpick and screeching tires. The song breathes Bay Area from its snappy bass drums to drifting electronic snowflakes and echoing synths. Not to be overshadowed by DJ Fresh's efforts behind the boards, though, Casual is a true tour de force on the mic. "This album is full of braggadocio, which at my age seems immature," says Casual. "But being able to boast and say clever egotistical things is still a big part of hip-hop, and this album allows me to express that side of myself." For fans anticipating Casual's deeper side, rest assured the wait won't be long, as he's currently prepping a second album for 2011, The Hierophant, which will continue to display the emcee's diversity.
He Still Think He Raw, being released in 2011, will feature Mitchy Slick & FAB, Grouch, Young Gully, Hongry, Yukmouth, and of course members of Hiero.
Watch the video for "Rock My Shit" here: http://www.youtube.com/watch?v=G-jFw3kbAzo
For more information on The Hieroglyphics x GOLD COIN collaboration, please visit:
http://www.hieroglyphics.com
http://www.followthecoins.com
Please contact Michelle or Dan if interested in talking with any Hiero Imperium artists.
About Hiero Imperium Records:
Founded in 1997 in Oakland, CA, Hiero Imperium Records is Del The Funky Homosapien, Casual, Pep Love, Domino, and the Souls of Mischief, made up of A-Plus, Opio, Phesto and Tajai. Coming off waves of success from earlier releases like Souls' '93 Til Infinity, the Hiero crew had already established themselves as a name in mainstream and underground hip-hop, and soon released their first collective project Third Eye Vision. Since then the Hiero team has been thriving in the hip-hop world, releasing a number of projects within the label as well as branching out for collaborations with the likes of Jurassic 5, George Clinton, Dilated Peoples, Q-Tip, Xzibi,t and Gorrillaz.
 |
