Video: Erk Tha Jerk - "Perfect Mistake"

Trouble reading this? See it online at: http://www.audibletreats.com/pr/erkthajerk_pr3.html

Audible Treats: Lifestyle. Entertainment. Marketing.


	Video: Erk Tha Jerk - "Perfect Mistake"	09.16.2010


	Erk Tha Jerk Flexes Directorial Muscle In Cinematic New Video

The Video: Erk Tha Jerk's new clip for "Perfect Mistake," a single off *The Prelude, the forthcoming free EP release and precursor to his imminent debut Nerd's Eye View, breaks music video conventions in such a way that it's hard to consider it a part of the same medium - less MTV fare than short film. A tale of crime and betrayal, the video captures the aftermath of what appears to have been a diamond heist and follows a Bonnie and Clyde-esque couple, played by Erk and R&B Singer Netta. And while many have made songs to serve as a metaphor for their relationship with music, here, Erk takes things one step further, serving up a video that acts as a metaphor for an artist's relationship with the music industry that exploits and sells the music. "Netta represents the music industry in the video," explains the Bay Area rapper. "The diamonds represent the fancy things that 'it' can bring. In the video, it makes me feel wanted, then, in the end, sets me up and leaves me worse off that when I started." One of the more interesting points to note is the fact that "Perfect Mistake" only plays throughout the first two-thirds of the clip. In the final minute, the drama is heightened through the use of a propulsive percussion track followed by thirty seconds of complete silence. Erk, himself, was the force behind the video and it's important to recognize how the song's lyrics mirror the creative process. "The line 'I'm sick and you can feel me coming like the flu / I ain't never ran, but I run it like I do,' is something that captures the mood," the rapper explains. "It's a nod to people who find it hard to believe that I work hard, from producing the music to directing the video." It can be a risk when any artist is as hands-on with his vision as Erk Tha Jerk. Here, though, congratulations are in order, as both the song and the video are a triumph. Watch the "Perfect Mistake" video here: http://www.youtube.com/watch?v=aQmlibt4MyM Look out for Erk Tha Jerk's free release, The Prelude, coming soon. Also, stay tuned for Erk's debut album, Nerd's Eye View, being released later this Fall via Red Planet/SMC Recordings. Tweet For more information on Erk Tha Jerk please contact Michelle or Dan at Audible Treats. The Background: Debunking the stereotype of what a West Coast rapper should be is what got a very fickle hip-hop audience to initially notice Erk. His streetwear heavy fashion sense, trademark black eyeglasses and hood nerd persona all worked in his favor. Being from a “bad place” yet knowing that there are non-hood things out there is what has shaped Erk’s approach to life and music. “I went to college for a couple years, I’ve worked 9 to 5 jobs and I’ve sold weed and none of those things quite worked out so I’m kinda like a hood nerd.” His satirical anti-hyphy anthem "I'm So Dumb"* and "Plane in the Air" featuring Too $hort defined him as an artist but it was 2009's "Right Here" that put him on the map. The censored version became one of 106 KMEL's (San Francisco) most played songs, charted on Billboard's Top 100 Hip Hop/R&B, and the video is currently in rotation on MTV Jams. In addition to producing and directing videos for other artists, Erk is currently working on his first full length album titled Nerd’s Eye View.
Streams: "Perfect Mistake": http://www.youtube.com/watch?v=aQmlibt4MyM Hood Nerd 2: Memoirs Of The Invisible Man: http://limelinx.com/files/260fdd79d68a0c5c7f2fab5d99d842da "Summer": http://www.youtube.com/watch?v=mp58fsRUadg Bio, pictures, and streams available here: http://www.audibletreats.com/download/erk_tha_jerk Twitter: http://twitter.com/erkthajerk MySpace: http://www.myspace.com/erkthajerkmusic Facebook: http://www.facebook.com/erkthajerk Official Site: http://www.erkthajerk.com Label Site: http://digital.thinkindie.com/search/?label_id=5090