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Video: Double A.B. & Dub Sonata - "Lord Knows What" Ft. Roc Marciano |
08.08.2012 |
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New Album Media Showers To Be Released 9/18 Via Man Bites Dog Records |
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The
Video:
On September 18th, rapper Double A.B. and producer Dub Sonata will release their new album, Media Shower. The LP, which includes features from Roc Marciano, Sean Price, Rhymefest, Cannibal Ox, Evidence, and more, will be released via Man Bites Dogs Records, and today, Double A.B. and Dub Sonata are releasing the video for the debut single from Media Shower, the Roc Marciano-featuring "Lord Knows What."
The inspiration for the track, says Double A.B., came after hearing the vocal sample ("I'm empty inside, trying to hide from lord knows what") that Dub Sonata flipped for the instrumental, which pushed A.B. to talk about feelings of discontent, of feeling one step behind where you ought to be. "It's a topic that can be serious and slightly depressing," says A.B., "but I handled it a bit comically, a little tongue-in-cheek." He drives those mix of feelings home with lines like "Maybe lately I just been too lazy/ Puffing puday weed, just been too hazy/ Paranoid; who's gonna run up and spray me/ Like walking the perfume floor at Macy's."
The song features underground favorite Roc Marciano, who had a true breakout year in 2010 and has continued that run over the past two years with a collection of collaborative releases. For Double A.B., to be able to collaborate with the fellow New York rapper helped bring the song full circle. "Roc is a rapper I not only admire lyrically, but artistically and business-wise, as well," says Double A.B. "It's a blessing to have him involved with the project."
The video also marks one of only a small handful of Roc Marciano video appearances over the past two years, as director R.M.L. brought the two New York rappers together across the country in Los Angeles, shooting in famed tattoo parlor Shamrock Social Club. The shop, owned by Mark Mahoney, has inked up the likes of Rihanna, Angelina Jolie, Redman, Johnny Depp, The Notorious B.I.G. – and, as of this shoot, Apathy, who makes a cameo appearance while A.B. and Roc Marciano indulge in their favorite vices: pool, weed, and rap.
Watch the video for "Lord Knows What" here: http://www.youtube.com/watch?v=JCmfO_d8k2s
OkayPlayer premiered the video today, and more info can be found here: http://www.okayplayer.com/news/double-ab-dub-sonata-lord-knows-what-roc-marciano-vid.html
Please contact Michelle or Dan if interested in talking with Double A.B..
The
Background:
New York City rapper Double A.B. first garnered attention in the late '90s, as a teenager, when his demo was discovered by Blaze Magazine. The publication was so impressed with A.B.'s music that it quickly entered the rap upstart into its popular Blaze Battle, and while Double A.B. entered as an unknown, he left, burgeoning career underway, as one of four semi-finalists in the battle. A.B. continued his battle dominance, taking part in a number of national television competitions on MTV, before switching modes and leaving the battle circuit in order to focus on his music full-time. Since then, Double A.B. has released two albums, New York Minute and The Diesel, and has collaborated with the likes of Vast Aire, Scram Jones, and others. He's also stayed busy on the road, touring with artists including the GZA, Cannibal Ox, eLZhi, and C-Rayz Walz. Now, on September 18th, Double A.B. is teaming up again with producer Dub Sonata -- the two first collaborated on Double A.B.'s album The Diesel -- and together the rapper and producer pair will release a new album, Media Shower via Man Bites Dog Records. In addition to Roc Marciano, who is featured on lead single "Lord Knows What," Media Showers will include features from Sean Price, Rhymefest, Cannibal Ox, Evidence, and others.
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Streams:
Double A.B. - "Lord Knows What" Ft. Roc Marciano:
http://www.youtube.com/watch?v=JCmfO_d8k2s
Bio, pictures, and streams available here:
http://www.audibletreats.com/download/double-a-b-dub-sonata
Twitter:
http://twitter.com/TheDoubleAB
Facebook:
http://facebook.com/doubleab1
Label Site:
http://www.manbitesdogrecords.com
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