The Song:
Earlier this week, The Doppelgangaz announced their new album, HARK. The album, which will be released on March 12th via The Doppelgangaz' Groggy Pack Entertainment label, is a dark, gritty affair, one that places that group firmly amongst the fast-rising and multi-sub-genre scene of young New York rappers. With the announcement came first single, "Hark Back," and today, the duo of rapper/producers EP and Matter Ov Fact are releasing the video for the track.
The song, self-produced by The Doppelgangaz, opens with a haunting bass line, accented by a crisp, moving drum loop and a repeated vocal chant ("Ayo!") that plays against the duo's quick, dark verses. The clip, premiered this morning by FADER, is a window into The Doppelgangaz' world and Black Cloak Lifestyle, as the clip moves from car-jacking-free-riding to a series of dark, cloaked bonfire performance scenes.
Also notable, the video, as with all things Doppelgangaz, was executed, start to finish, completely by EP and Matter Ov Fact. "We directed the video and came up with the treatment," says the duo, adding jokingly, "We didn't want to work with just ourselves, but unfortunately, those are the only people who can tolerate our antics."
Watch the "Hark Back" video: http://www.youtube.com/watch?v=iuQS0Zuf06k
FADER premiered the video and more info can be found here: http://www.thefader.com/2013/02/08/video-the-doppelgangaz-hark-back/
Download "Hark Back" here: https://soundcloud.com/the-doppelgangaz/hark-back
Please contact Michelle or Dan if interested in talking with The Doppelgangaz.
The
Background:
The Doppelgangaz, comprised of rapper/producers and childhood friends Matter Ov Fact and EP, are a standard bearer for the re-emergent New York hip-hop scene. Independently, through the duo's own label, Groggy Pack Entertainment, The Doppelgangaz had something of a breakout in 2011 and 2012, a run that included the release of their album, in addition to a string of instrumental projects and EP releases. Together, these releases have opened up The Doppelgangaz to a legion of loyal grassroots fans – The Doppelgangaz have over one million YouTube channel views; they've toured Europe extensively and are headed back for a headline tour this spring; they reached number one on HHV's Top 100 list, Europe's top vinyl retailer – and they've done it all independently. Now, with plans for a European headline tour this spring, The Doppelgangaz have announced their new album, HARK, which will be released March 12, 2013.
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