The Song:
Dropping the first music video from his soon-to-be released and highly anticipated album, No One Cares, DJ JS-1 continues to showcases his finely tuned production and scratching skills with "Last To Know." At its core, this track has JS-1 venting deep frustrations about trying to discern what's best for his career, considering there is always a plethora of figures who are ready to shell out advice: armchair A&R's, well-meaning friends, and plenty of over-eager fans among them. Keeping things light, though, the music video for the track, is a humorous one, with JS-1 flexing his dark comedy skills alongside director Adam Buncher and the track's feature artist, Tonedeff.
Shot in JS-1's native Queens, NY, he and Tonedeff attend a costume party hoping to claim a first place cash prize, only to arrive and find themselves the only ones dressed up. After sheepishly returning home and enduring a depressing night, the duo return to the same residence at a later date only to find out that they are duped once again, this time forgetting their costumes just when they need them. A little good, old-fashioned gory revenge ensues as the video twists and turns to it's close.
DJ JS-1's No One Cares will be available for purchase on June 21st via Fat Beats Distribution.
Watch the music video for "Last To Know" here:
http://www.youtube.com/watch?v=5nm5XJ9oKig
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The Background:
Queens-born DJ JS-1 has been releasing albums, 12" singles, mix cd's, and break records while touring the world with Rahzel, and sometimes KRS-One, for over a decade. JS-1 has always been known for maintaining a successful career while bucking the trends that most other DJs follow. His last album, No Sell Out, was one of the Top 10 Selling Records for FatBeats.com and UndergroundHipHop.com. JS-1's latest full-length LP, No One Cares, which features artists like Joell Ortiz of Slaughterhouse and Lil Fame of MOP, will be available June 21st via Fat Beats Records.
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