The Video:
In 2012 A-Wax firmly cemented himself as a force to be reckoned with, not only with the release of a string of quality projects, which included his official retail album Everybody Loves Me: Chapter 1, but also with the announcement of his own Pie-Rx Recordz label, a collection of artists that he introduced with the December release of his Pie-Rx Muzik mixtape. Now, as the Pittsburg, California, rapper continues to build his movement, he's prepping for the release of a new retail effort, Jesus Malverde, which will be released February 26th and includes features from Gucci Mane, Waka Flocka Flame, Cashis, and YG Hootie. Today, A-Wax is releasing the video for lead single "The Shooter."
The song, which falls well in line with some of the darker material that A-Wax has been releasing of late, pulls its inspiration from, as A-Wax says, "the old 'bigger they are...' adage. I never liked bullies, and that's partially why I started gangbanging – to back the bullies up." And throughout the track he drives that concept home with lines like "...Talking shit, but I ain't about to box/ I could see why they want me in a box/ They've been lifting weights; I'm all out of shape/ That's okay; there's a pistol on my waist."
The video, directed by Brian Reyes of Sigmond IV Multimedia, falls in line well with the song's concept, complete with outside actors, including fellow Bay artist akaFRANK, who plays Wax's associate in the video. "The location is dark; the message is simple," says A-Wax. "Just because someone is small, don't underestimate them. I'm the underdog of West Coast rap, but I rise a little more with every move."
Watch "The Shooter" here: http://www.youtube.com/watch?v=b5DoP8C1k4A
Please contact Michelle or Dan if interested in talking with A-Wax.
The
Background:
A lot of rappers make music about the penitentiary. Few can say that they learned their craft while incarcerated. Having emerged after a lengthy stretch in the prison system during his teenage years, A-Wax turned to rap and came up in the game old-fashioned way, selling CDs hand-to-hand and through Mom & Pop stores across the region. The hard work has paid off -- A-Wax has moved over 200,000 units, independently, no small feat, and the accomplishment eventually led to a deal with Akon's Konvict Muzik label. A-Wax and Akon ultimately went their seperate ways, due to creative differences, and now A-Wax is back on the independent grind. In 2012, A-Wax released Everybody Loves Me: Chapter 1., with features from French Montana, Styles P., Mistah FAB, and more. He followed that with the announcement of his new label, Pie-Rx Recordz. and the release of his Pie-Rx Muzik mixtape. Now, A-Wax is prepping the release of his latest album, Jesus Malverde, which includes features from Gucci Mane, Waka Flocka Flame, Cashis, and YG Hootie, and will be released Feburary 26, 2013.
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