Video: A-1 – "The Ritual"

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	Video: A-1 – "The Ritual"	01.16.2013


	New Video Premiered By VICE's Noisey Music; The Thurl Tape Available Now

The Video: In September, San Francisco rapper A-1 released his latest project, *The Thurl Tape. The tape draws its name from the Bay Area slang 'thurl,' short for 'thorough,' and for A-1 the word is an acronym for "Think, Hustle, Understand, and Really Live," traits A-1 believes a person needs in order to be truly whole. Throughout the tape A-1 asserts himself as one of the most talented, complete young lyricists, and since release, A-1 has put those talents on display touring with the likes of Roach Gigz, and others, with a string of new dates planned for January and February. But first, A-1 is releasing the video for "The Ritual,"* the latest single from The Thurl Tape, premiered today by VICE's Noisey Music channel. The song, according to A-1 about not getting caught up in the routine, about avoiding the ease of trend-chasing, and the video fits well into that mold. "Visually, it's different than anything else coming out of The Bay right now," explains A-1. "It's not following the trends and protocols that you usually see in hip-hop videos." The unique idea for the video came from director David Dutton, who presented the idea to A-1, at which point A-1 felt "The Ritual" would be a perfect fit. "When David reached out, he said that he wanted to make something really trippy, eerie," recalls A-1. "He pretty much just handed me the treatment and said, 'Trust me, it's gonna look dope.' And I did. And it does." Watch the video for "The Ritual" here: http://www.youtube.com/watch?v=WI2UfwopCI0 VICE's Noisey Music premiered the video, and more info can be found here: http://noisey.vice.com/music-video-premieres/a-1-the-ritual Download A-1's mixtape, The Thurl Tape, here : http://download.a-1music.com/album/the-thurl-tape Tweet Please contact Michelle or Dan if interested in talking with A-1. The Background: Born Adam Traore, a first generation US citizen to West African and Italian parents, A-1’s music is constructed around vivid stories of growing up in The City while searching for happiness and self awareness. Regardless of whether a song is catered to be the perfect back drop to a night of raging, or a thought provoking opportunity for reflection, the music always remains true to A-1’s personal experiences. Driven by a desire to be an inherently good person in a morally complex society, A-1's positivity shines brightly throughout his body of work. His goal is to put himself in a position to help others, starting with himself, his family, and his community, but the rest of the country and world are not too far from his sights either.
"The Ritual": http://www.youtube.com/watch?v=WI2UfwopCI0 Facebook: http://www.facebook.com/CallMeAdam Twitter: https://twitter.com/adamraps Official Website: http://www.a-1music.com/ Youtube: http://www.youtube.com/a1musictube Tumblr: http://adamraps.tumblr.com/