Critical Praise For 40Love:
"A ferocious, electronic-tinged blast of Bay Area hip-hop funk" - SFWeekly
"Prepare to be pleasantly surprised when DDS drops on July 24th." - The Well Versed
The Song:
The steam is still rising from 40Love’s freshly released album Dreams Don’t Sleep, and today, they’re serving up another helping of Bay Area hip-hop/soul/electronic goodness. This time, it’s a loosie track called “I’ll Take Care Of You,” which features former Crown City Rocker’s bassist Headnodic, and also received an MP3 premiere from Pigeons & Planes.
“Headnodic and our boy Anthony Coleman II blessed us with live bass and horns, and they just took everything to another level,” says The Whooligan, who, along with G-OFF, Miss Haze, and Mikos, has been perfecting the song for years. “I still get goose bumps when I hear it, even now when we're finally releasing it from the vaults – it's beautiful to see this song see the light.”
“I’ll Take Care Of You” is not your average single; the song is split up into two different parts that are connected by an overall idea of “the grind and each of our paths, and how nothing turns out how you expected it to,” according to Miss Haze. The Whooligan sampled Margie Joseph’s song of the same name, and made sure to maintain it’s original deep, pensive vibes while matching the two tracks together and making it sound cohesive.
“We will always find a way to take care of our foundation and get back to our root love,” explains The Whooligan. “And because the true hip hop head won't be able to resist nodding their head and truly letting this track touch their soul, we will always take care of you with the beats and the lyrics.”
Download "I'll Take Care Of You" ft. Headnodic here: http://media.audibletreats.com/40Love-illtakecareofyou_ft_headnodic.mp3
40Love has also joined up with The Well Versed to give away some Dreams Don't Sleep album packages to two lucky winners. The package includes a free physical copy of DDS and one exclusive 40Love x FTC collaboration t-shirt. Simply post your favorite 40Love video on Twitter or Facebook and tag @TheWellVersed and @40Love before Friday, August 17th, for a chance to win! More details on the contest here: http://thewellversed.com/2012/08/10/contest-win-a-free-copy-of-40loves-dreams-dont-sleep-ftc-x-dds-tee
Purchase Dreams Don't Sleep here:
iTunes: http://itunes.apple.com/us/album/dreams-dont-sleep/id538897110
Amazon: http://amzn.to/NOFE7E
Stream the full album here: http://soundcloud.com/40lovemusic/sets/40love-dreams-dont-sleep
Preview 40Love's collaborative t-shirt with FTC here: http://www.40Lovemusic.com
Please contact Michelle or Dan if interested in talking with 40Love.
The Background:
Expertly incorporating influences of electronic music, soul, hip-hop, and more, San Francisco group 40Love is comprised of emcee/vocalist Miss Haze, rapper G-OFF, and DJ/producers Mikos and The Whooligan. The group's name represents their being formed 40 years after the Summer Of Love in San Francisco, and that ethos shows up throughout their music and has earned the group accolades from OkayPlayer, NBC, URB, and others, and has allowed them to share stages with Mos Def, MC Lyte, Afrika Bambaataa, DJ Mark Farina, and more. 40Love released their debut album, Advantage, in 2007, and followed that effort with their sophomore album, BANGERANG! in 2009. Now, three years later, 40Love has released their third album, Dreams Don't Sleep, which includes features from Zumbi of Zion I, Black Spade, The Park, and more.
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