40Love On FTC-Sponsored European Tour; Releases Second Single From Dreams Don't Sleep
The Song:
On July 24th, 40Love will release their latest album, Dreams Don't Sleep, and already the Bay Area foursome, comprised of MC/vocalist Miss Haze, rapper G-OFF, and DJ/Producers Mikos and The Whooligan, have been hard at work spreading the early gospel. Currently, 40Love is in Europe on a month-long, FTC-sponsored tour across the continent, and today, the group is excited to release the album's latest single, "Think Too Much."
Produced by Mikos, "Think Too Much" features a bouncy beat that G-OFF and Miss Haze lace with rapid-fire rhymes, and a refreshingly unique concept that G-OFF conceived while nervously awaiting a show. "It can be a curse and a blessing to over think situations, but its mostly deemed as a curse," observes G-OFF. "But everyone thinks too much, and if you can truly connect with everyone on that level, it diffuses the negative aspects of relating to others," adds Miss Haze.
Executing this concept presented the group with the unique problem of not only adding, as 40Love calls it, a "voice in the back of the head" character to the track, but also giving that voice the appropriate tone. "We ended up making it a self-effacing character," explains Miss Haze. "Making fun of some of our quirks, but it's ultimately a friend, knowing that thinking is a good thing."
Please contact Michelle or Dan if interested in talking with 40Love.
The Background:
Expertly incorporating influences of electronic music, soul, hip-hop, and more, San Francisco group 40Love is comprised of emcee/vocalist Miss Haze, rapper G-OFF, and DJ/producers Mikos and The Whooligan. The group's name represents their being formed 40 years after the Summer Of Love in San Francisco, and that ethos shows up throughout their music and has earned the group accolades from OkayPlayer, NBC, URB, and others, and has allowed them to share stages with Mos Def, MC Lyte, Afrika Bambaataa, DJ Mark Farina, and more. 40Love released their debut album, Advantage, in 2007, and followed that effort with their sophomore album, BANGERANG! in 2009. Now, three years later, 40Love is prepping the release of their third album, Dreams Don't Sleep, which will be released July 24th, and includes features from Zumbi of Zion I, Black Spade, The Park, and more.
