Video: P-Lo – “The End”

The Rapper/Producer Drops a Bittersweet 21st Century Love Story, Premiered by VIBE

6.13.2017

Critical Praise for P-Lo

“P-Lo is HBK Gang’s swaggy secret weapon, because his beats are as good as his raps and DJ sets” – The FADER

The Video:

As a major player and thought-leader in the Bay Area rap scene, P-Lo is always innovating. In “The End,” premiered by VIBE and from the recently-released More Than Anything project, P-Lo tells a fragmented love story with a distinctly 2017 twist – the tale is told through the perspective of the iPhone. Each shot finds P-Lo and his girl on a date somewhere in scenic San Francisco, doing everything from sharing a bread bowl to taking a walk down Ocean Beach. With a poorly-timed text notification, the Adrian Per-directed visual encapsulates the iPhone era beautifully, and is a unique take on the classic “love story” music video.

“The song itself is so relatable. We wanted to implement the phone aspect since that’s such a big part of our lives these days, especially when dealing with our significant others,” P-Lo explained to VIBE. “This can unfortunately lead to problems and ironically, miscommunication.”

The co-founder/ringleader and chief sound architect for Bay Area collective HBK Gang, P-Lo has collaborated with Iamsu!, E-40, Sage The Gemini, and more as a producer, eventually earning a Hot 100 hit with Yo Gotti’s “Act Right.” The follow-up to last year’s Before Anything EP, More Than Anything arrived on May 12th, garnering nearly 4 million streams since its release. Last month, P-Lo shared monstrous club banger “Feel Good” with G-Eazy, which followed “Never Sorry,” another flex-happy hyphy track that premiered alongside an interview with Mass Appeal. Just before, P-Lo dialed up the Counselor, E-40, for the enthusiastic “Put Me On Somethin’” video, debuted by XXL. More Than Anything‘s first single, “Always,” featured tour-mate Rexx Life Raj and earned a placement on Spotify‘s Most Necessary playlist. Fans can catch P-Lo and Rexx Life Raj on the More Than Anything Tour, which kicks off on June 14th at Club Red in Tempe, Arizona.

Watch “The End”: https://youtu.be/8PdFjFDKiNI

Check out the VIBE premiere: http://www.vibe.com/2017/06/p-lo-the-end-video

Listen to More Than Anything: https://soundcloud.com/heartbreakplo/sets/more-than-anything

Buy More Than Anything: https://itunes.apple.com/us/album/more-than-anything/id1227550577?ls=1&app=itunes

Purchase tickets for P-Lo’s More Than Anything Tour with Rexx Life Raj: HBKPLO.com

Tour Dates:

June 14 – Club Red, Tempe, AZ
June 16 – El Rey Theatre, Los Angeles, CA
June 17 – Rock City, Camarillo, CA
June 19 – House of Blues, San Diego, CA
June 20 – Constellation Room, Santa Ana, CA
June 21 – Strummer’s, Fresno, CA
June 22 – Ace of Spades, Sacramento, CA
June 24 – The Catalyst, Santa Cruz, CA
June 27 – Hawthorne Lounge, Portland, OR
June 28 – Chop Suey, Seattle, WA
June 30 – Biltmore Cabaret, Vancouver, BC
July 07 – Regency Ballroom, San Francisco, CA

Please contact Michelle or Isabel for more info.

P-Lo Background:

After producing Yo Gotti’s “Act Right” and “Bout Me” for Wiz Khalifa, Pinole, CA born rapper/producer P-Lo is cultivating the sound of the Bay Area on a national level. Growing up as a Filipino-American, music was a centerpiece of his family’s household. P-Lo recalls going through his father’s vinyl music collection and listening to artists such as Carlos Santana, The Beatles, and Eric Clapton; this early encounter with different genres of music was the launching pad to P-Lo’s Musical career. After listening to Kanye West’s debut album The College Dropout, P-Lo decided to take his love of music and put it into action. He began making beats at home with computer speakers, which eventually caught the attention of his high school classmate Iamsu! in 2005. P-Lo and IAMSU founded the HBK Gang, an influential Bay Area collective, and shortly afterword teamed up with P-Lo’s brother Kuya Beats to form the production team The Invasion. P-Lo has produced for Wiz Khalifa, Yo Gotti, E-40, Nef The Pharaoh, and many others, always pushing the boundaries of the West Coast sound as a rapper and a producer. More Than Anything, his next full-length project, which features P-Lo both behind the mic and behind the boards, releases on May 12th.