Song: P-Lo – “Never Sorry” ft. Pluto Mars (Prod. by P-Lo, DTB, Jay Ant)
Premiered by Mass Appeal, the Rapper/Producer Enlists a Bay Area Compadre for New Banger From Forthcoming More Than Anything Project
Critical Praise for P-Lo
“P-Lo embodies his home, and although he splits his time in between the Bay and L.A. these days, the rapper and producer is bringing that culture to the rest of the world.” – Mass Appeal
“P-Lo is HBK Gang’s swaggy secret weapon, because his beats are as good as his raps and DJ sets” – The FADER
HBK Gang maestro P-Lo is one of the most in-demand producers in Hip-Hop today, and he has the mic skills to match. Hitting the club with an impossibly catchy piano loop, snapping snares, and airy vocal samples, P-Lo shares “Never Sorry,” his latest jam. Featuring an energetic vocoder hook from Pluto Mars, “Never Sorry” is an ideal expression of P-Lo’s devil-may-care attitude and party-positive ethos, encapsulating his role as a ringleader in the Bay Area’s music scene. Premiered by Mass Appeal, “Never Sorry” is the latest single from P-Lo’s upcoming album More Than Anything, which releases on May 12th.
P-Lo explains the making of “Never Sorry” to Mass Appeal: I made it with my little homie Pluto from out the Bay Area, I think he’s really talented. I was working with his producer Dtb. I wanted to blend our sounds. It all happened naturally in one day. I was in the studio with them and Jay Ant, we all collaborated on it… Once the initial groove was made, Pluto started mumbling some shit then came up with the hook, then I cut my verse… We wrote the lyrics there. It’s different for each song. Sometimes you go into the booth and go line for line, or you might just freestyle. Other times you just gotta really take your time.
Known for producing hits such as Iamsu and 2 Chainz’ “Only That Real” and Yo Gotti’s “Act Right,” P-Lo is out to prove his mettle as a multi-faceted artist with More Than Anything. “More Than Anything is showing all the layers I have as a human and artist,” P-Lo explained to The FADER in their premiere of the project’s first single. “I’m a hyphy ball of energy but some people think I’m all slaps – I’m going to show them that I can do more than that. This music is made from my experiences, coming from real places. With this project I’m out to show people a reflection of myself, that I’m never sorry, that I’m vulnerable. More than anything, this project is about me stepping out to show the world who I am.”
Featuring appearances from E-40, G-Eazy, Marc E Bassy, Skizzy Mars, Iamsu!, Rexx Life Raj, Feez, Kool John, along with production from Cal-A, Nic Nac, Feez, Jay Ant, Mikos Da Gawd, and ReeceBeats, More Than Anything hits stores on May 12th and is currently available for pre-order.
Catch P-Lo live this summer on tour with Rexx Life Raj.
Listen to “Never Sorry”: https://soundcloud.com/heartbreakplo/never-sorry-ft-pluto-mars-prod-by-dtb-jay-ant-p-lo
Check out the Mass Appeal premiere: https://massappeal.com/p-lo-hbk-bay-area-never-sorry-interview/
Pre-order More Than Anything: https://itunes.apple.com/us/album/more-than-anything/id1227550577?ls=1&app=itunes
Purchase tickets for P-Lo’s More Than Anything Tour with Rexx Life Raj: HBKPLO.com
5/31 – The Studio at Webster Hall, New York, NY
6/1 – Trocadero Balcony, Philadelphia, PA
6/3 – Vinyl, Atlanta, GA
6/4 – Arizona Pete’s, Greensboro, NC
6/14 – Club Red, Tempe, AZ
6/16 – El Rey Theatre, Los Angeles, CA
6/17 – Rock City, Camarillo, CA
6/19 – House of Blues, San Diego, CA
6/20 – Constellation Room, Santa Ana, CA
6/21 – Strummer’s, Fresno, CA
6/22 – Ace of Spades, Sacramento, CA
6/24 – The Catalyst, Santa Cruz, CA
6/27 – Hawthorne Lounge, Portland, OR
6/28 – Chop Suey, Seattle, WA
6/30 – Biltmore Cabaret, Vancouver, BC
6/7 – Regency Ballroom, San Francisco, CA
After producing Yo Gotti’s “Act Right” and “Bout Me” for Wiz Khalifa, Pinole, CA born rapper/producer P-Lo is cultivating the sound of the Bay Area on a national level. Growing up as a Filipino-American, music was a centerpiece of his family’s household. P-Lo recalls going through his father’s vinyl music collection and listening to artists such as Carlos Santana, The Beatles, and Eric Clapton; this early encounter with different genres of music was the launching pad to P-Lo’s Musical career. After listening to Kanye West’s debut album The College Dropout, P-Lo decided to take his love of music and put it into action. He began making beats at home with computer speakers, which eventually caught the attention of his high school classmate Iamsu! in 2005. P-Lo and IAMSU founded the HBK Gang, an influential Bay Area collective, and shortly afterword teamed up with P-Lo’s brother Kuya Beats to form the production team The Invasion. P-Lo has produced for Wiz Khalifa, Yo Gotti, E-40, Nef The Pharaoh, and many others, always pushing the boundaries of the West Coast sound as a rapper and a producer. More Than Anything, his next full-length project, which features P-Lo both behind the mic and behind the boards, releases on May 12th.
“Put Me On Somethin'” ft. E-40: https://youtu.be/U-uadpyaPU8 // https://soundcloud.com/heartbreakplo/put-me-on-somethin-ft-e-40
“Always” ft. Rexx Life Raj (Prod. by Cal-A): https://soundcloud.com/heartbreakplo/always-ft-rexx-life-raj
“Light This Bitch Up” ft. G-Eazy & Jay Ant: https://youtu.be/ZLlsR1g09Ew
Kool John & P-Lo – “On One”: https://www.youtube.com/watch?v=kLHqSQBbth8
HBK Gang – “Never Going Broke”: https://www.youtube.com/watch?v=paGPMjyp-nI