Mini Doc: OMB Peezy – Behind the Title: Loyalty Over Love

The Bama Native/Bay Area Resident Digs Deep Into the Inspiration Behind His Latest Album with New Behind-The-Scenes Clip

8.22.2018

Critical Praise:

“[OMB Peezy] is tough but melodic, with a youthfully urgent voice and production that’s indebted to Louisiana and California.” – New York Times

“Peezy’s impassioned flow makes the circumstances he’s discussing feel visceral and immediate as a listener; there’s nothing impressionistic about his bars” – Pigeons and Planes

“This kid from Alabama is the future of rap.” – The FADER

The Video:

OMB Peezy imbues his rhymes with deep reflection, expounding upon life lessons from his trials and triublations with his motormouthed drawl. Digging deep to reveal his motivations and the inspirations behind his new mixtape Loyalty Over Love, OMB Peezy shares Behind The Title: Loyalty Over Love, a new two-minute mini-doc. Illustrating his rise with behind-the-scenes footage and a short-but-revealing interview about the album’s themes, the video finds Peezy reflective about his past and grateful for his success: “I thought money could take care of everything, but, Lord, I was wrong.” Premiered by The FADER, Behind The Title: Loyalty Over Love proves that Peezy is one of the most thoughtful emcees in the rap game–a hungry upstart with the soul of a world-weary veteran.

Nearly two years after his debut single “Lay Down” put Peezy on the map, the motormouthed emcee shares Loyalty Over Love, his debut solo full-length mixtape. Stuffed with glistening Dirty South instrumentals, Loyalty Over Love is the culmination of Peezy’s rise, with sharp lyrics about his life as a rising star and his struggles with the legal system. Whether he’s seething at inept law enforcement on the previously released and Noisey-premiered “Fuck My P.O.,” fiercely asserting his individuality and independence within an oppressive system on “Souljah Life Mentality,” enjoying the spoils of his success in the TK Kravitz-featuring “Yeah Yeah,” mourning lost friends in the recently released “My Dawg,” or paying tribute to the West Coast with the Dr. Dre-referencing and Donny Hathaway-sampling “Ghetto Boy.” Peezy is a magnetic presence, weaving his threats and boasts around hot instrumentals. Featuring additional appearances from Mozzy, Paper Lovee, and OMB Iceberg, Loyalty Over Love arrives via Sick Wid It Records/300 Ent.

Watch Behind The Title: Loyalty Over Love: https://youtu.be/BlLZhznDg8o

Check out The FADER’s premiere: https://www.thefader.com/2018/08/21/omb-peezy-loyalty-over-love-doc-premiere

Buy/Stream Loyalty Over Love: https://ffm.to/loyaltyoverlove // https://soundcloud.com/over-kill-peezy/sets/loyalty-over-love

Catch Peezy on tour for E-40’s “Gift of Gab” tour here.

https://soundcloud.com/over-kill-peezy/sets/loyalty-over-love

The Background

Born in Alabama, the 20-year-old OMB Peezy moved to the west coast when he was 12, developing a reputation as a rap prodigy, building a following on YouTube, and gaining the respect of the new wave of Bay Area artists such as Nef The Pharaoh and legends such as E-40. In 2017, OMB Peezy parlayed his grassroots local fanbase into a national following, earning millions of combined streams on his singles like the virally popular hits“When I Was Down,” “Porch,” and “Lay Down,” which Pigeons & Planes listed at #14 in their halftime list of Best Songs of 2017 and which Passion of the Weiss listed as their #19 for the year. In October, Peezy shared his debut project Humble Beginnings, a slap-heavy six-pack produced in full by Grammy-nominated producer Cardo Got Wingz (Kendrick Lamar, Jeezy, Meek Mill) and released by Sick Wid It/300 Ent. Peezy also toured throughout 2017, supporting Detroit artist Tee Grizzley in the fall and accompanying SOB x RBE on a national tour in the spring. In January, Peezy shared Young & Reckless, a joint mixtape with Peezy’s 300 Ent. labelmate Sherwood Marty, which proved that Peezy’s excellent run of 2017 singles was no fluke.