Video: Noelz Vedere – “Promise Land” (feat. Kaye Fox, Ben Official and Kiara Lanier) 

Chicago Rapper Noelz Vedere Premieres Visuals for New Music Video on HYPETRAK

06.03.2014

Critical Praise for Noelz Vedere:

“Noelz Vedere is ready to represent Chi-Town… This is a name to watch this year.” – Earmilk

“Advanced song writing skill, sharp delivery presence, unorthodox rhyming and smooth melodics.” – HYPETRAK

“…it’ll become quickly apparent that he fits in with the realm of recent rap studs coming out of the city (Chicago).” – Potholes In My Blog

“This is an awesome display of rapping right here.” – Kevin Nottingham

“He raps with the strength of a thousand emcees. He steps to the mic and delivers his potent bars in a feverish, aggressive, cutting flow that drives the record more than the prodigious boardwork.” – DJBooth

“This right here is tough as hell… Noelz has our attention.” – OnSMASH 

The Video:

Filmed at a condemned church that’s been abandoned for over 20 years, Chicago rapper Noelz Vedere chose a special location for the set of the video “Promise Land” from his new album Bittersweet Victory. The delapidated interior of St. Boniface Church provided the perfect nuance for Noelz’ re-creation of his own funeral. Today, HYPETRAK premieres the video for the song which took over five months for Noelz to create.

Vedere states, “I wanted to create something powerful that takes the listeners on an extreme roller coaster of emotions.” Following this aesthetic, the melodic and uplifting track opens with soft piano flirting with minor and major 7th chords before progressing into reverb-soaked percussion. The track predominately features live instrumentation and a booming chorus sung by American Idol Season 13 contestant Kiara Lanier, Kaye Fox and Ben Official.

The track features lyrics that paint a harrowing narrative of his life in Chicago, the struggles he faces, and touts perseverance as a virtue with lyrics such as, “Tryin’ to move my homies from the streets / I got to tell my momma I will make it next year / Pray it to the Lord.”

The contrast of the damaged, abandoned church with its innate beauty, parallels the message of the song and video. According to Vedere, “The record is about escaping a negative place in hopes of reaching something positive, so the balance of both good and bad happening at the same time.” Re-birth and all that comes with renewal and reflection was the focus behind Noelz’ set choice, the choir, and the angelic ballerina. Vedere emphasizes, “Surrounding misfortune, you can always find something beautiful and one should never settle for anything less than what you deserve.”

Check out the HYPETRAK premiere here: http://hypetrak.com/2014/06/premiere-noelz-vedere-promise-land/

Watch “Promise Land” here: https://www.youtube.com/watch?v=hnJ4OL5gk80

Listen to Bittersweet Victory: https://soundcloud.com/noelzvedere/sets/bittersweetvictory

Download Bittersweet Victory: http://www.bittersweetvictory.com/

[soundcloud url=”https://api.soundcloud.com/playlists/35734051″ params=”color=ff5500&auto_play=false&hide_related=false&show_artwork=true&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”450″ iframe=”true” /]

Tracklist for Noelz Vedere – Bittersweet Victory:

01-”Promise Land” (ft. Kaye Fox, Ben Official, & Kiara Lanier)
02-”Let Me Burn”
03-”Blackout”
04-”Out of Focus” (ft. Freddie Gibbs)
05-”Bittersweet” (ft. Sunni Colon)
06-”So Blessed”
07-”Censored Love” (ft. Kiara Lanier)
08-”High Class” (ft. Sir Michael Rocks)
09-”Garden of Eden” (ft. Jahzel, A-Cross, & Chris Alonzo)
10-”Fallen Soldier”

Please contact Michelle or Rory if interested in talking with Noelz Vedere.

Noelz Vedere Background:

Chicago, Illinois has hip-hop’s spotlight for 2014. From a global superstar like Kanye West to emerging talents like Chance The Rapper, the crossroads between the East and the West has a colorful youth movement with new approaches to music-making. That is especially true of Noelz Vedere, a 24 year-old hip-hop artist from the rarely chronicled Northside of the city. “I literally have friends who own houses in the hundreds of thousands, and I have friends who are below the poverty line,” he explains, of his music’s place. “Me being in the middle, it exposes me to so many aspects of life. I can relate to what Chief Keef is saying, what Chance is talking about, and what Rockie Fresh is creating. There’s so much beauty in Chicago right now.”

The Windy City’s complexity plays well against Noelz’ recently released studio debut, Bittersweet Victory. The album, featuring Freddie Gibbs and The Cool Kids’ Sir Michael Rocks, is heavy on both inspiration and aspiration. “My first project (Popular Kid) came out and I got a lot of local recognition, but at the same time it wasn’t where I wanted to be. There are still a lot of gatekeepers and doors with keys I’m trying to find. So I feel that I’m blossoming into my glory, but it’s still a bittersweet feeling.” In 2011, Noelz burst onto the scene in a way that was even shocking to him. A song he recorded with would-be Maybach Music Group artist Rockie Fresh and Kids These Days frontman Vic Mensa mysteriously leaked to the web, with sites large and small showing “King Me” to the court. “I had never gotten so much exposure in my life,” Noelz admits, as he rushed to feed the masses a body of work. Popular Kid, a reference to the overnight exposure, dropped quickly after. Vedere now says the hasty process made him adopt a slower, refined approach to his sophomore release.

---

Links:

official site | twitter | facebook | instagram | youtube | soundcloud

“Promise Land” (ft. Kaye Fox, Ben Official and Kiara Lanier) Video: https://www.youtube.com/watch?v=LWdYVCKHr3I