Song: Nevelle Viracocha – “DIRRTY GAME” (Prod. By Nikki D.)

Pigeons & Planes Does a Daily Discovery Piece on New Single From the Budding Alabama Rapper’s Upcoming Eff/Pee/Oh EP, Out October 7th

09.29.2016

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Critical Praise:

“Nevelle Viracocha, a rapper/singer/producer who hails from a small town in Alabama, is ready to shift things again.” – Pigeons and Planes

The Song:

Combining the traditional sounds of Southern rap with a global perspective earned during years living abroad as a military brat, Nevelle Viracocha is a unique upstart on the Atlanta scene. Applying his energetic drawl over a low-key, hypnotic backing track courtesy of producer Nikki D, “DIIRTY GAME” is a spaced-out Southern rap slapper, in the style of Three 6 Mafia or Big K.R.I.T, about the hardships of trying to make it in the rap game. Premiered today by Pigeons & Planes, “Dirty Game” is the latest single from the Alabama-bred artist’s Eff/Pee/Ohh EP, following “Double Up,” where Nevelle shows off a double-time flow over an apocalyptic, herky-jerk trap beat. Releasing October 7thEff/Pee/Ohh is a nine-track taste of what the world can expect from the gifted upstart.

“From the jump this record took me back to my childhood,” explains Nevelle Viracocha. “I was listening to guys like Three Six Mafia and Project Pat. The beat sounds super dirty to me, hence the title. I’m always trying to find an unorthodox flow when I rhyme and I had a lot of fun doing so on this one.”

Born in North Carolina to military parents with deployments all over the world, Nevelle moved around a lot. The son of two Southern-born parents, Nevelle most strongly identifies with the American South, especially the small Alabama town where he spent his pre-teen years. In addition to his formative years in Alabama and North Carolina, Nevelle spent ample time coming of age in glittering, metropolitan cities in Germany and South Korea. Nevelle came into his own as an artist while living in South Korea, and he is eager to show the world what he is made of. “Eff/Pee/Ohh, or FPO, stands for ‘For Promo Only,'” says Nevelle about his upcoming EP’s title. “FPO can be looked at as an appetizer platter of my music. Sometimes as an artist you caught up in the struggle of just getting a project out. FPO is me simply saying ‘HERE.’ This is a small taste of what I have to offer in the meantime.” Though he has not yet released much music to the public, Nevelle Viracocha’s talent is undeniable and will bring him a legion of new fans in the coming months.

Listen to “DIRRTY GAME”: https://soundcloud.com/nevelleviracocha/dirrty-game/s-ytIpB

Read Pigeons & Planes’ Daily Discovery premiere: http://pigeonsandplanes.com/music/2016/09/nevelle-viracocha

Pre-order Eff/Pee/Ohh: https://itunes.apple.com/us/album/eff-pee-ohh/id1157189065?ls=1?at=1001l3Iq&app=itunes

Eff/Pee/Ohh Track list:

  1. ON ME (prod by J Padron)
  2. DOUBLE UP (prod by Luis Lopez)
  3. DIRTY GAME (prod by NIKKI D)
  4. MIND MADE (prod by IDR
  5. MJ92 (prod by 7ilent)
  6. FACE IT (prod by Luis Lopez)
  7. FYE LUHHH (prod by 7ilent)
  8. OFF THE LEASH (prod by Gibby)
  9. WE FOUND LOVE (prod by IDR)

Please contact Michelle or Dharmic for more information

Nevelle Viracocha Background

People often knock Southern hip-hop for being simplistic, overlooking the fact that the South possesses one of the most creative lineages ever in hip-hop—that of the space-age artist, started by the ATLiens of Outkast and continued through extraterrestrial Cadillactica with Big K.R.I.T from Mississippi . Whenever an artist emerges in that mold—able to sing, rap, and produce music in such a way that brings one back to that interstellar headspace—they’re worth paying attention to. Nevelle Viracocha has released two music videos and a handful of songs so far, but they’re enough to suggest he’s a powerful new talent with a story to tell.

Empire Background

EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Sage The Gemini, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels.

EMPIRE | SNDCLDFCBKTWTR | INSTGRM


Links:

soundcloud | twitter | facebook | instagram

“Dirty Game”: https://soundcloud.com/nevelleviracocha/dirrty-game/s-ytIpB

“Double Up”: https://youtu.be/yYH_hlircic