MP3: Nef The Pharaoh – “No Masturbation”  (Prod. by Daniel Few)

E-40’s New Signee is Becoming a Star, New Single Precedes National Tour Alongside G-Eazy and A$AP Ferg

01.01.2016

Critical Praise:

20 New Rappers To Watch Out For in 2015 – Complex

“…the best rapper from Vallejo since the last great rapper from Vallejo” – Jeff Weiss

“…as a rapper, [Nef the Pharaoh] lets the energy lead and the bars follow, boasting and flexing with the kinds of memorable banalities that make up some of hip-hop’s best yet least-celebrated moments.” – Pitchfork

“Nef The Pharaoh is the Bay Area’s next up.” – HotNewHipHop

The Song:

If there’s a Rookie of the Year award for rappers in 2015, then Nef The Pharaoh wins and his new single “No Masturbation” is his acceptance speech. The 20-year-old Vallejo, CA rapper delivers humble boasts about dinner parties with E-40 and conversations with Drake, which he calls “the initiation of a king” before proclaiming “I fucked 2015 raw, no masturbation.” In December, Drake shouted out Nef The Pharaoh on Instagram after the two linked during the OVO general’s trip California. Later in the month, Kehlani announced Nef The Pharaoh as the special guest for her sold out Tsunami Christmas event where he performed his hit single “Big Tymin’.”

With 4M+ views since its release in January, Nef The Pharaoh’s “Big Tymin’” music video caused a sensation as the track, which is simultaneously a claim to fame and ode to the Big Tymers and Cash Money‘s “Bling Bling” era, began garnering significant airplay on San Francisco’s 106 KMEL and Los Angeles’ Power 106 before being hi-jacked by Ty Dolla $ign and YG for a remix. The original single landed at #7 on Passion of the Weiss‘ list of the 50 Best Rap Songs of the Year, and placed in FACT Mag‘s 20 Best Rap and R&B Tracks of the Year, with 106 KMEL charting it at #34 on their Top 106 Songs of 2015. Additionally, “Big Tymin'” was a huge hit on streaming services. Spotify included the single in their year-end playlist, 2015: The Year of Hip-Hop, while TIDAL named Nef The Pharaoh one of 5 Artists to Watch in the New Year.

In November, Nef The Pharaoh released his self-titled EP via E-40’s Sick Wid It Records. “Nef’s sensibility isn’t exhausting,” Pitchfork stated in their review of the project. “The rapper can embody the obnoxious neighborhood bully, the smoothest game-spitter in school, and a conscientious father in one song all without spoiling the mood, or upstaging the beat.” XXL named Nef The Pharaoh’s self-titled EP one of the 20 Best Mixtapes and EP’s of 2015, while HotNewHipHop named him one of the Breakout Artists of 2015. Pigeons & Planes shared a study by start-up company Indify that recognized Nef The Pharaoh as one of 20 Artists About to Blow, According to Social Media Stats.

Throughout January and February, Nef The Pharaoh will be touring the U.S. on G-Eazy‘s When It’s Dark Out Tour alongside A$AP Ferg and Marc E. Bassy.

Listen to “No Masturbation”: https://soundcloud.com/nefidelaphante/no-masturbation

Listen to Nef The Pharaoh EP on Spotify: https://open.spotify.com/album/3FEJAO9mOXTbUkfpp7uX9V

Listen to Nef The Pharaoh on SoundCloud: https://soundcloud.com/nefidelaphante/sets/nef-the-pharaoh

Purchase Nef The Pharaoh on iTunes: https://itunes.apple.com/us/album/nef-the-pharaoh/id1050739003

Please contact Michelle or Rory for more info.


Links:

twitter | instagramsoundcloud

“No Masturbation”: https://soundcloud.com/nefidelaphante/no-masturbation

Nef the Pharaoh: https://soundcloud.com/nefidelaphante/sets/nef-the-pharaoh