Video: Nef The Pharaoh – “Mobbin'”

E-40’s Protegé Hijacks a School Bus, Paying Homage to the Bay Area’s Hyphy Movement in the WorldStarHipHop-Premiered Video

03.01.2016

Critical Praise:

“Neffy Got Wings is the album of the week” – Stereogum

“…the best rapper from Vallejo since the last great rapper from Vallejo” – Jeff Weiss

“…as a rapper, [Nef the Pharaoh] lets the energy lead and the bars follow, boasting and flexing with the kinds of memorable banalities that make up some of hip-hop’s best yet least-celebrated moments.” – Pitchfork

“Nef The Pharaoh is the Bay Area’s next up.” – HotNewHipHop

“Nef the Pharaoh runs neck-and-neck with Kodak Black as the most promising up-and-coming rapper who can’t yet rent a car.” – SPIN

The Video:

Signed to E-40‘s Sick Wid It Records, Nef The Pharaoh delivered his debut retail release, a self-titled EP, in November to high critical praise. Nef revisits his debut EP in the new video for “Mobbin’,” produced by DJ Fresh. Debuted by WorldStarHipHop, the “Mobbin'” video sees the Bay Area’s prince and his Kil FMB crew hit their hometown of Vallejo, paying homage to the Bay Area’s hyphy movement, going dumb while hijacking a school bus with the hyperlocal Carquinez Bridge in the background. Following E-40 andMac Dre, the forefathers of Vallejo hip-hop, the 20-year-old Nef has undoubtedly adopted the area’s colorful style and slang while being a pioneering voice in the youth movement. Nef followed his breakthrough project by joining producer Cardo for Neffy Got Wings, a collaborative EP which released in January.

While Nef The Pharaoh has only recently started gaining national attention, he’s been bubbling in the Bay Area for some time, with “Big Tymin’” charting at #34 on San Francisco’s 106 KMEL‘s Top 106 Songs of 2015. In December, Drake shouted out Nef on Instagram after the two linked during the OVO general’s trip California. Later in the month, Kehlani announced Nef The Pharaoh as the special guest for her sold out Tsunami Christmas event where he performed “Big Tymin.” Earlier this year, Nef The Pharaoh set out on his first national tour as an opener on G-Eazy’s recently concluded When It’s Dark Out Tour, alongside A$AP Ferg and Marc E. Bassy. The tour continues in late March-April, spanning the Midwest and Canada, and Nef will accompany G-Eazy across the Atlantic when he performs three dates in London on May 26-28.

Watch “Mobbin'”: https://www.youtube.com/watch?v=bz0bqyhb7yE

Check out the WorldStarHipHop premiere: http://www.worldstarhiphop.com/videos/video.php?v=wshhYv0Cgd957b3t3xfn

Listen to Nef The Pharaoh x Cardo’s Neffy Got Wings: https://soundcloud.com/nefidelaphante/sets/niffy-got-wings

Purchase Nef The Pharaoh on iTunes: https://itunes.apple.com/us/album/nef-the-pharaoh/id1050739003

Please contact Michelle or Rory for more info.

Nef The Pharaoh Background

Praised by Jeff Weiss as “the best rapper from Vallejo since the last great rapper from Vallejo,” the legend Mac Dre being his predecessor, 20-year-old Nef The Pharaoh is presenting himself to the world with his self-titled EP, which released via E-40’s Sick Wid It record label. Complex already named Nef The Pharaoh one of 20 New Rappers To Watch Out For in 2015, and after performing as an opener for HBK Gang’s Kool John and P-Lo on The Moovie Tour this fall, Nef the Pharaoh is ready to capture your full attention.