Nef The Pharaoh Announces Mushrooms & Coloring Books Album, Featuring Tyga, ALLBLACK, Sada Baby & More, Arriving 8/14 via Sick Wid It Records / EMPIRE

The Vallejo Native Teams Up with Tyga for the Simmering Single “High Voltage”

7.12.2019

Critical Praise:

“It’s been nearly three years since Nef The Pharaoh took the Bay Area by storm with his breakout hit ‘Big Tymin’.’ Since then, under the tutelage of E-40, the South Vallejo rapper has become an ambassador of the region in his own right, championing artists like SOB X RBE, OMB Peezy, and others.” – The FADER

“it’s a joyous, melodic project with the old school, timeless feel we’ve come to expect from Nef the Pharaoh. Do yourself a favor and play this in a car as soon as physically possible.” – NOISEY

“…the best rapper from Vallejo since the last great rapper from Vallejo [Mac Dre]” – Passion of the Weiss

“[Nef the Pharaoh] distinguished himself in the last couple years as one of the Bay Area’s most exciting and charismatic rappers – possesses the wit, versatility, and magnetism that might land him a larger, nationwide audience.” –Pitchfork

“Nef the Pharaoh runs neck-and-neck with Kodak Black as the most promising up-and-coming rapper who can’t yet rent a car.” – SPIN

“There may be no rapper working right now who brings more good cheer and positive vibes than Vallejo’s Nef the Pharaoh” – Noisey

The Announcement:

One of the most verbally dexterous emcees from any region, Nef The Pharaoh is the standard-bearer for the new wave of Bay Area rap. Preparing a new showcase for his party-starting and psychedelic brand of regional rap, Nef announces Mushrooms & Coloring Books, his upcoming album. Spanning 16 tracks, the project builds on the foundation of Bay Area rap music, spicing it up with a different sonic element on each summer-ready track. Running the gamut from mob music to electro-funk to smooth jazz to Ibiza-friendly dance-rap, Mushrooms & Coloring Books proves Nef’s endless adaptability, weaving his malleable flow between hits of acid bass, breaking into nursery rhyme patter, and even flashing a skill with melody when the occasion calls. Featuring appearances from Tyga, Sada Baby, ALLBLACK, Slimmy B of SOB x RBE, Rexx Life Raj, ShooterGang Kony, LOE Gino, and Scando The Darklord, and with production from Brodinski along with Bay Area mainstays like Djfresh and DTB, Mushrooms & Coloring Books releases on August 14th via Sick Wid It Records/EMPIRE.

Along with the announcement of the album, Nef shares “High Voltage,“ a simmering and sultry slapper. With DTB providing a minimalist beat marked by echoing Rhodes, sunbursts of bells, rumbling bass, and snapping snares, “High Voltage” an anthem for late night trysts, as Nef unleashes a series of clever, playalistic bars: “Gotta have Guala to talk money/B*tch I look fly, Giuseppe’s make me walk funny/I done multiplied my cash, teacher said I’d be a dummy/Now I got big-faced hunnids and little-faced hunnids.” The new single boasts a snarling appearance from Tyga, who lends his signature SoCal slickness to the proceedings. “High Voltage” is the second release from the upcoming album, following the hyper-local “South Vallejo.”

Mushrooms & Coloring Books is Nef’s second studio album, following 2018’s The Big Chang Theory, a fun and energetic project, praised by by Noisey, who raved “it’s a joyous, melodic project with the old school, timeless feel we’ve come to expect from Nef the Pharaoh. Do yourself a favor and play this in a car as soon as physically possible.” Last summer, Nef collaborated with 03 Greedo for Porter 2 Grape, an acclaimed EP that boasted the ALLBLACK-featuring single “Ball Out” and the Pitchfork Best New Track “Blow-Up Bed. Nef capped off his successful year with Vice Versa another collaborative EP, this time with ShooterGang Kony, a buzzing Sacramento rapper and one of Nef’s closest friends. Stay tuned for much more from the 23-year-old rapper on the road to the new album’s release.

Listen to “High Voltage”: https://Empire.lnk.to/highvoltage

Mushrooms & Coloring Books tracklist:

1. Needed You Most (prod by montage)
2. Hit The Blade (prod by Apollo jets )
3. South Vallejo (prod by djfresh )
4. High Voltage (feat. Tyga) (prod by DTB)
5. Drought (prod by Jslappy)
6. Lethal Weapon (feat. Slimmy B) (prod by DTB)
7. Purple Cups (feat. LOE Gino) (prod by Koast)
8. Tap Yo Pussy (prod by djfresh )
9. This Bitch Said
10. Beat That Vest Up (feat. Shootergang Kony) (prod by DTB)
11. Rockstar
12. Soulless (feat. Scando The Darklord)
13. Love Got Us Beefin
14. Left Me In The Mud (feat. Sada Baby) (prod by djfresh)
15. Still I Rise (feat. Rexx Life Raj) (prod by konz beats )
16. Attempt 2 Snatch by Nef The Pharaoh (feat. ALLBLACK) (prod by Brodinski)

Please contact Michelle or Scott for more info.

The Background:

Breaking through with his self-titled 2015 EP and its hit single “Big Tymin‘,” the 23-year-old Nef The Pharaoh quickly established himself as one of the most unique and popular emcees in the Bay. Signed to E-40’s Sick Wid It Records, the charismatic emcee is a fixture on regional radio, releasing an acclaimed collaborative EP with Cardo Got Wingz (Kendrick Lamar, Drake) in 2016 and hitting in 2017 with the single “Bling Blaow,” which features Slimmy B of SOB x RBE. In April 2018, Nef shared his debut album The Big Chang Theory, which earned praise from Noisey, who raved “it’s a joyous, melodic project with the old school, timeless feel we’ve come to expect from Nef the Pharaoh. Do yourself a favor and play this in a car as soon as physically possible,” and Pitchfork, who said “Nef is the rare rapper who whose music feels free—free of narrative cohesion, outside interference, or any sense of pressure.” This past summer, Nef shared Porter2Grape, an action-packed 5-track collaborative EP with L.A. rapper 03 Greedo. The blistering EP, with the single “Ball Out,” featuring ALLBLACK, and the Pitchfork Best New Track “Blow-Up Bed,“ is currently available for stream and purchase via EMPIRE.