Video: Mike WiLL Made It Scores LeBron James Nike Basketball Commercial
Mike WiLL Partners With LeBron James, Nike Basketball To Provide Original Score
10.28.2013
The Video/News:
Mike WiLL Made-It has produced 13 Billboard-charting singles over the past 24 months; he executive produced Miley Cyrus‘ Bangerz album and is executive producing Future‘s Honest album; his own single, “23,” which features Miley Cyrus, Wiz Khalifa, and Juicy J is currently #14 on Billboard’s Hot 100 chart and #5 on Billboard’s Hot R&B/Hip-Hop Songs chart.
Now, the 24-year-old super producer has made his first foray into original music scores, providing the music for a new Nike Basketball and LeBron James commercial called “Training Day.” Mike WiLL’s original score is driven forward by boisterous keys, heavy kicks, and slapping snares, and features Grammy Award-winning singer John Legend.
Speaking on the collaboration, Mike WiLL says:
“This collaboration with LeBron James and Nike is all about expanding. I’ve been blessed to have so much success producing singles for other artists, and now, I’m just trying to stay creative, to start working on more diverse and different projects, like scoring commercials and movies, and executive producing albums and game or movie soundtracks. Miley Cyrus’ Bangerz album was the first project I executive produced.
“LeBron is someone that’s been supporting the music I’ve done – he saw that I’m a young cat with no boundaries to my sound. And I’m a fan of his, too. He flew me to Miami while he filmed the commercial, and while I was there I got the chance meet with him and his whole team, as well as the producers from the Nike commercial. They let me know the feel and direction they wanted and I executed. Funny thing is, I already partially had the song, ‘My Shoes,’ done, and we continued to work on it to get it to match the commercial. I reached out to John Legend got him to cut vocals, and he sent it right back. We edited the song to fit the commercial and nailed it. Everyone was excited including Lebron and now we have this Nike spot that we hope everyone enjoys. The full song, my version of ‘My Shoes,’ will be on my album, Est. In 1989 Pt. 3.”
Watch the commercial here: http://www.youtube.com/watch?v=hmWMz10Ftko
Watch the video for “23” here: http://vevo.ly/HoHisv
Purchase the single on iTunes: https://itunes.apple.com/us/album/23-feat.-miley-cyrus-wiz-khalifa/id701151084
[youtube]http://www.youtube.com/watch?v=hmWMz10Ftko[/youtube]Please contact Michelle or Dan if interested in talking with Mike WiLL Made It.
Mike WiLL Made It Background:
It’s safe to say that no producer in hip-hop had a bigger, more productive year than Mike WiLL Made It in 2012. Mike WiLL spent 2012 producing three Billboard number one singles and co-producing on a fourth and, elsewhere, producing for the likes of Rihanna, Chief Keef, French Montana, Brandy, Gucci Mane, Kelly Rowland, and more. On December 24th 2012, Mike WiLL Made It released Est. In 1989 Pt. 2.5, the third installment of his Est. In 1989 mixtape series. The tape includes features from Gucci Mane, Rihanna, Kelly Rowland, Juicy J, Big Sean, B.o.B., French Montana, Young Jeezy, Lil’ Wayne, Rick Ross, TI, and more. In 2013, Mike WiLL Made It has continued his hot streak, producing for the likes of Jay Z, Ace Hood, and more, including Miley Cyrus, for her breakout new single, “We Can’t Stop.” Mike WiLL has since announced his own album, Est. In 1989 Pt. 3 (The Album). The album’s first single, “23,” features Miley Cyrus, Wiz Khalifa, and Juicy J and is available now via iTunes.
Links:
official site | twitter | facebook |
“23” Ft. Miley Cyrus, Wiz Khalifa & Juicy J Video: http://vevo.ly/HoHisv
“23” Ft. Miley Cyrus, Wiz Khalifa & Juicy J: https://soundcloud.com/interscope/mike-will-made-it-23-ft-miley
Est. In 1989 Pt. 2.5: http://www.livemixtapes.com/mixtapes/19920/mike-will-est-in-1989.html
“On It” Ft. Chief Keef & Young Scooter: https://soundcloud.com/eardrummers/mike-will-made-it-on-it-ft
“That Turn Up” Ft. Trinidad Jame$: https://soundcloud.com/eardrummers/that-turn-up-trinidad-james
“I Hit That” Ft. Gucci Mane & Juicy J: http://soundcloud.com/audibletreats/mike-will-made-it-i-hit-that
“Bands A Make Her Dance (Remix)” Ft. Juicy J & Lil’ Wayne: http://soundcloud.com/fadermedia/mike-will-f-juicy-j-and-lil
“Back 2 The Basics” Ft. Gucci Mane & Waka Flocka Flame: http://soundcloud.com/fadermedia/mike-will-f-gucci-mane-and
Est. In 1989 (Last Of A Dying Breed) Mixtape: http://www.livemixtapes.com/mixtapes/14265/mike_will_est_in_1989.html
“Who Fuccin’ Wit Me” Ft. Daz Dillinger & Kurupt: http://media.audibletreats.com/Mike_WiLL_Made_It-Who_Fuccin_Wit_Me_Ft_Daz_Dillinger_Kurupt.mp3
“European Shit” Ft. Yung Joey & Gucci Mane: http://media.audibletreats.com/Mike_WiLL-European_Shit_Ft_Yung_Joey_Gucci_Mane.mp3
“Itchin” Ft. Future: http://media.audibletreats.com/Mike_WiLL-Itchin_Ft_Future.mp3
“Animosity” Ft. Gucci Mane & Yo Gotti: http://media.audibletreats.com/Mike_WiLL-Animosity_Ft_Gucci_Mane_Yo_Gotti.mp3
Bio, pictures and streams available here: http://www.audibletreats.com/mike-will-made-it/