“Panda,” the Menace-Produced Number One Hit, Certified Triple-Platinum by the RIAA
The Collaboration with Desiigner Reaches Three Million Sold in Sales-Equivalent Units
It has been a whirlwind 365 days for Menace. In the fall of 2015, an unknown teenaged Brooklyn-rapper bought a “Meek Mill/Ace Hood/Wale Type Beat” from the then-unknown Manchester-born, Scott Storch-idolizing producer for a small sum. Nearly one year later, the resulting track is one of the biggest singles of 2016, reaching number one on the Billboard Hot 100 on May 7th and remaining there for a second week. Earlier this week, the RIAA certified the Menace-produced Desiigner track “Panda“ as triple platinum, with over three million units sold and massive streaming numbers, including 383 million Spotify streams, 123 million SoundCloud streams and over 230 million YouTube views on the track and video. Though the song came from humble origins, it made its way to New York radio stations in January, and eventually found its way to Kanye West, who co-opted the song’s production for “Father Stretch My Hands Pt. 2,” a track from his massive The Life of Pablo. In the wake of the song’s success, Menace signed a publishing deal with Tim Blacksmith‘s Stellar Songs, who also works with Sam Smith, Emili Sandé, Keizer, Labyrinth, Fetty Wap, and many more. “I don’t know how it blew up,” said Menace to Rolling Stone. “The views were skyrocketing when I first heard it. There were about 10,000 views when I first heard it, and in a couple days time it had rolled up to 300,000.”
Says Menace about the song’s success, “It’s amazing and shows people that you do anything if you’re in the right place at the right time, with fate on your side. Desiigner and I didn’t have the backing of a record label when we made the song. You, too, can make a hit on your own. I’m just excited now to be working harder than ever. Since I just signed a publishing deal, they’ll be setting up studio sessions with everyone and I can’t wait to get to start working on new projects.”
Menace, born Adnan Khan, came from humble beginnings. He worked as a mobile phone repairman while churning out tune after tune, posting new beats made from scratch to YouTube every two to three days.”It was just a hobby then,” he says. “I got into music by listening to different instrumentals from artists like Jay Z and Dr. Dre. From then onward, I got really interested in making beats.” By the time he sold “Panda,” Menace reached a schedule of 2-3 beats per week, using the iconic Joker character as his signature because of his gritty unpredictability. “I can make R&B, club, dance, hip-hop, but this is my signature sound,” he told Genius in an interview, “Like Scott Storch is known for the synth bands, the Arabic strings. I want to be known for this type of sound. Gritty and gory.” Following his newfound international success, Menace has been blowing up the Manchester music scene – making it into his hometown newspaper and hearing “Panda” constantly blasting from people’s cars and homes. With the attention of hip-hop giants, critical praise from the likes of Rolling Stone, XXL, Red Bull, and FACT Mag, his Stellar Songs publishing deal on lock, and potentially more collaborations with Desiigner, Menace is ready to take his career to the next level.
Purchase “Panda” on iTunes: https://itunes.apple.com/us/album/panda-single/id1088507971
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|Menace’s YouTube page: https://www.youtube.com/user/beatmenaceTV
Bio, photos, and streams can be found here: www.audibletreats.com/menace