L.A. Rapper King Lil G Announces Eternal, His Upcoming Album, Dropping July 26th via EMPIRE 47

The South Gate-Raised People’s Champ Mixes Business with Pleasure in the HYPEBEAST-Premiered Video for “No Face No Ca$e”

6.20.2018

Critical Praise for King Lil G:

“Like hip-hop legends 2Pac, Dr. Dre and Snoop Dogg, Gonzalez’ lyrics on his cultural experiences and juvenile turmoil add to the established fabric of West Coast rap.” – VIBE

“In the L.A. underground hip-hop scene, King Lil G has been killing the competition.” – XXL

“King Lil G Keeps Compton’s History Alive” – Noisey Raps

The Announcement:

With an unmatched work ethic and a style steeped in his city’s rich rap history, King Lil G is approaching half a decade as one of the most popular underground artists in Los Angeles. Ready to add another chapter to his story, King Lil G announces Eternal, his upcoming album. The follow-up to last year’s Blessed By God, which charted on both the Billboard Heatseeker and Independent Album Charts, Eternal finds the 32-year-old rapper pondering his legacy, reflecting on his turbulent past (“I’ve been through some things I don’t talk about,” he rhymes on the album’s a capella intro) and how they’ve transformed him into the person he is today–an established star and neighborhood hero, bridging the gap between L.A.’s G-Funk past and minimalist present. The work of a proud DIY craftsman–King Lil G had a hand in producing each of the album’s ten tracks–Eternal finds the rapper born Alex Gonzalez hungry and eager to assume his rightful place on the national rap scene. Furthering Lil G’s message of keeping up hopes under terrible circumstances, Eternal releases on July 26th via EMPIRE.

To accompany the announcement of the album, King Lil G shares “No Face No Ca$e,” a brand new music video, premiered by HYPEBEAST. Marked by eerily-infectious whistling synths and bass that rumbles like the San Andreas, “No Face No Ca$e” is a minimalist rap workout, as Lil G menaces the opps in a lockstep cadence, capturing his duality in succinct couplets: “I been f*cking hoes to the best of my abilities/My dogs locked up in correction facilities.” Directed by Lil G himself, the video finds the rapper and his homies living it up in a Los Angeles strip club, throwing cash and smoking up as G and his AK Forty Seven Boyz hold an enemy at gunpoint in an unmarked basement.

Born in Los Angeles and raised by a Mexican mother, a descendent of famed revolutionary Emiliano Zapata, Alex Gonzalez quickly learned how to provide for his family, earning by any means necessary. He found a better way to make a living when he turned full-time to rapping in the early 2010s, taking inspiration from 2Pac, NWA, Snoop Dogg, and the G-Funk movement. Devoted to his neighborhood, Lil G’s raps pushed a message of hope, using stories from his past to help illuminate a better path for the city’s youth. In 2014, King Lil G dropped two mixtapes, Lost In Smoke and AK47 Boyz, which boasted the massive local hits “Welcome To LA” and “Hopeless Boys,” which has over 40 million plays on YouTube. Now an established figure in the L.A. rap scene, King Lil G musters a dedicated grassroots legion of fans, with more than 2 million followers across social platforms, 300 million views on YouTube, and 50 million streams on Spotify.

Watch “No Face No Ca$e”: https://youtu.be/OCHPdct5y9M

Buy/Stream “No Face No Ca$e”: https://empire.lnk.to/NoFaceNoCase

Pre-order Eternal: http://save.empi.re/Eternal

Check out the HYPEBEAST premiere: https://hypebeast.com/2019/6/king-lil-g-no-face-no-case-music-video-stream-eternal-tracklist-release-date

Eternal Tracklist:

“47 Deep” (Prod. by HT)
“No Face No Ca$e” (Prod. by King47)
“Glocks & Rollies” (Prod. by King47)
“Call It What You Want” (Prod. by King47)
“Been On” ft. Devour (Prod. by King47)
“Henny & Kush” (Prod. by Beatzera)
“Crenshaw” ft. Pacman The Gunna Man (Prod. by King47)
“Nobody Move” ft. EMC (Prod. by Passion)
“1800” (Prod. by King47)
“Eviction Notice” (Prod. by JX)

The Background:

King Lil G’s music packs a punch dealing with the harsh realities of street life. However, the DIY Rap star also makes a strong point to give his dedicated fan-base motivational messages of self-empowerment despite any circumstance. Soon to be a household name, G has driven more than 300 million YouTube views with more than 700,000 subscribers. His reach is staggering, with 50 million Spotify streams and 2 million followers on social media. However, the Los Angeles native grew up glued to the Rap videos on MTV, with a passion for the music as well as the visuals. He cultivated a dream that would come true through hard work and sacrifice. Now, the highly-accomplished rapper, producer, and director, G readies a pivotal album in Eternal (July 26). “A lot of my music talked about my past,” says the artist whose work has long been praised by Vice, XXL, and Vibe, among others. “Now, I’m rapping about my present.”

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