Video: Jim Jones – “Gotta Play The Game” ft. YFN Lucci
The Dipset Emcee Shares a Flashy Clip For a Wasted Talent Highlight
A veteran New York rapper and a respected businessman, Jim Jones exemplifies the classic rags-to-riches story. Taking over VIP in a neon-lit club, Jones lives a life of luxury in “Gotta Play The Game,” his latest video. Featuring a standout appearance from YFN Lucci, whose soaring melodic hook perfectly fits the piano-led production, “Gotta Play The Game” is a hustler’s anthem, blending regions and genres with its universal message of turning lemons into lemonade. “Gotta Play The Game” is the latest video from Wasted Talent, Jim Jones’ seventh solo studio album, following the Dipset capo’s yacht-set “Never Did 3 Quarters,” released last week.
Inspired by a quote from the end of the Robert DeNiro film A Bronx Tale, Wasted Talent explores the way many of the movie’s themes, including coming of age in a poor neighborhood and struggling to maintain legitimacy when resisting the allure of the gangster life, intersect with the rapper’s life and career. Wasted Talent finds the Harlem rapper reuniting with Diplomats cohorts Cam’ron and Juelz Santana over beats from the likes of The Heatmakerz, chopping it up with NY mainstays like Jadakiss and Trav, meshing styles with Southern stars like Yo Gotti and YFN Lucci, teaming with Lil Durk for the ferociously melodic highlight “Head Off”, and recruiting West Coasters Mozzy. Eric Bellinger, and Ball Greezy for cross-regional smashes. With The Heatmakerz, 808 Mafia, Jahlil Beats, Cool & Dre, Dougie on the Beat, DJ Relly Rell, and boasting the singles “Chicken Fried Rice” (ft. Yo Gotti) and “Still Dipset” (ft. Juelz Santana), Wasted Talent arrives via EMPIRE. Last weekend, Jim Jones tore up the stage at Rolling Loud with Cam’Ron and the rest of his Diplomats brethren, bringing classic New York hip-hop to a younger generation.
Buy Wasted Talent: https://itunes.apple.com/us/album/wasted-talent/1362905502
Jim Jones Background
Jim Jones is a Hip Hop Icon, Television Star, Entrepreneur, and Entertainment Mogul under Roc Nation Management. He is known for successful hits such as “We Fly High” and “Pop Champagne” along with starring television roles on VH1’s Love & Hip Hop, Chrissy & Mr. Jones, Vow or Never and currentlyMarriage Bootcamp Family Edition on WEtv. Jim recently starred in Irv “Gotti” Lorenzo’s anthology series TALES on BET. He is the owner of the Richmond Roughriders AFL football team and he founded wildly popular Vampire Life clothing brand in 2011, as well as the VampBerry beverage brand in 2014. Jones is one of the most notable music personalities whose contributions left a significant and innovative imprint in various aspects of entertainment. Jim has a significant social media following, with over 5 million followers on Twitter and Instagram combined, and is dedicated to various humanitarian efforts have displayed his affinity for giving back to the inner city youth community. His new album Wasted Talent is scheduled to be released on April 13th.
EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Sage The Gemini, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Given its reputation, EMPIRE works with today’s hottest talent from superstars such as T.I. and red-hot newcomers such as Anderson .Paak. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M.and joined forces with Republic Records for the release of Sage The Gemini’s Remember Me album.
Bio, pics, and more available here: www.audibletreats.com/jim-jones
“Gotta Play The Game”: https://youtu.be/JpMGC9RbKMU
Wasted Talent: https://itunes.apple.com/us/album/wasted-talent/1362905502
“Still Dipset” ft. Juelz Santana: https://open.spotify.com/track/5CBMymF483H8TGcOAfPc6n
“Chicken Fried Rice” ft. Yo Gotti & Trav: https://www.youtube.com/watch?v=P2T48VYoVjY