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“Knock Madness is true genius. You can’t go wrong with Funk Volume or Hopsin.” – New Noise Hip Hop
“Knock Madness is a visceral experience that forces you to see the world through Hopsin’s colored contact lenses.” XL rating. – XXL
“Hopsin truly shines when he’s at his most introspective and honest. Hopsin delivers an undoubtedly solid project with Knock Madness.” – HotNewHipHop
“The whole thing that got me here was controversy,” admits Hopsin. In 2010, The Panorama City, California native’s back was against the wall. He was unhappily signed to Eazy-E’s former label with a debut (Gazing At The Moonlight) failing to meet his artistic and commercial expectations after years of acting on a major network and a feature film. Hardly a “kiddie rapper,” the emcee took to the Internet and released, “Sag My Pants,” an instant rewind. “I lashed out against Ruthless Records. I knew that would have some shock value. But at the time, I had to do whatever I could do.” Hopsin’s survival mechanisms have guided him through life. As a youth placed in Special Education classes, Hop overcame the obstacles to become a video editor, music producer in addition to rapper. He is also co-founder of the low profile indie-powerhouse Funk Volume, currently with 260,000 YouTube subscribers and 415,000 Facebook Likes. Boasting 2 million Facebook fans and 785,000 YouTube subscribers, this 2012 XXL Freshman is at the top of his class.
[wpex click for full bio]In an era defined by cosigns and flashiness, Hopsin and his Funk Volume cohorts took to the rapper’s basement. Raised on the music of Eminem and 50 Cent, Hop studied how to engage fans, both with sharp lyricism and careful branding. Also having a passion for video production, Hop succeeded in going viral without big budgets. “I want people to know it’s a Hopsin video. A lot of things matter: Colors, cuts, wardrobe, and acting. Some rappers come out and look so fake instantly. You just gotta learn how to make yourself into something that there’s not a lot of things about you that people can knock.”
On his self-released sophomore album, Raw, Hopsin embodied a confidence in the vein of Hip Hop legends. “I realized we had something. I made $4,000 in one day off that album. It’s still a lot to me today, but back then, I was living off just a few dollars a week.” Following, Hop was performing for hundreds nightly on the I Am Raw Tour. The mastermind recalls, “I knew things were taking off a lot bigger and faster than we expected.”
In the three years since Raw, Hopsin has steadily supplied his thousands of album-buying fans with free music, notably his “Ill Mind Of Hopsin” series. The artist is still fearless in maintaining the spirit of lunchroom battles with SwizZz years ago; “I don’t care to burn a bridge if I didn’t want to cross it anyway.” In the meantime, he appeared on Tech N9ne’s video single “Am I A Psycho?” as well as a Top 3 album by Insane Clown Posse, The Mighty Death Pop. “The key thing is I don’t hang around bullshit artists who convince me to make bullshit songs. I just hang in my basement with the same people I’ve always hanged with. I’m the same guy; I haven’t changed.”
With cover stories and a plethora of seven-figure YouTube content, the self-made talent is sticking to his formula on his third LP, Knock Madness. “It’s gonna be hard to top—I’m calling it right now,” he boasts, claiming it’s just “an enhancement” of his work. Moreover, he wants to punctuate his career. “This will probably be my last album for a long time.” Elaborating, the recluse promises “the biggest tour I’ve ever done, and I’m leavin’ for a while” as devotes his attention to Funk Volume. While controversy may have made Hopsin a star, skill and courage made him a fan favorite. Whether making art in his basement, crowd-surfing or skiing Down Under, Hopsin has the attitude and charisma that makes Hip Hop unpredictable again.
[/wpex]Press Releases
Funk Volume Co-Founder Stands Alone Under A Blazing Desert Sun in Search of a Response From God
Half-dead and Zombified Hopsin Releases Demented New Video From Knock Madness Album
Hopsin Announces 50-date Knock Madness USA Tour
Highly Anticipated Sophomore Album Currently At #2 on iTunes Hip Hop Charts, #4 Overall Albums
Hopsin Announces Tracklisting for Second Album “Knock Madness”
Hopsin and Tech N9ne Collaborate for “Rip Your Heart Out”
Hopsin Debuts Second Single, Video From Forthcoming Knock Madness Album
Funk Volume Co-Founder Gets Serious In Latest Video; Announces November 26 Release Date For New Album, Knock Madness
Press Photos
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