Video: E-40 & B-Legit ft. JT The 4th – “Fo Sho”

The Click Co-Founders and Longtime Collaborators Recruit a New Sick Wid It Records Signee For a Breezy Summer Jam

6.29.2017

Critical Praise for E-40

“E-40 is a national treasure” – Stereogum

“Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything”Pitchfork

“The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.”Complex

The Video:

An OG in the game responsible for bringing Bay Area hip-hop to a national audience, E-40 is one of the most successful rappers in history. Sailing over squealing vocal samples, jittery hi-hats, and an earworm-y mob bassline, E-40 joins B-Legit to welcome summertime on “Fo Sho,” his latest single. Cousins and close friend, E-40 and B-Legit have a long history of collaborating, dating back to the late ’80s when the two artists were original members in legendary rap crew The Click. Their close relationship has continued through the decades, with the rappers appearing on nearly every one of each other’s projects. Featuring an appearance from singer JT The 4th, the most recent signee to 40’s Sick Wid It Records, “Fo Sho” is an infectious collaboration between the Bay’s old and new school. Flexing his trademark elastic flow and eccentric wordplay, 40 Water is on top form on the new track: “When I was a little youngster I was nosy and curious/I asked a lot of questions and I took life serious/You know my cousins, my kinfolk, my relatives/trippin and trappin and hustlin ever since we was little men.” The video finds the three caballeros living the high life in a NoCal country club, drinking red wine and sipping Sluricane, E-40’s signature mixed cocktail. Released today and available to purchase on iTunes and stream on Spotify, “Fo Sho” is an excellent addition to your Summer BBQ playlists.

Back in 2016, E-40 landed three new albums on the Billboard 200 simultaneously with The D-Boy Rap Diary Books 1 & 2 and the 44-track Deluxe Edition. All three also placed in the top 20 of Billboard’s Indie and R&B/Hip-Hop Charts and reached the top ten of the Rap Chart. The D-Boy Diary earned much of its success from streaming, with key playlist placements, including “Puttin’ In Work” on Spotify’s New Music Friday and “Savage” on the popular Rap Caviar, leading to over 2 million Spotify streams in one week. The album’s success followed a dizzying press tour, including appearances on ESPN’s Jalen and Jacoby and Shade45’s Sway in the Morning, and a revealing Facebook Live session with Mashable. The very same year, E-40 celebrated even more chart success as two singles, “Choices” and “Function,” received Gold certifications from the RIAA. With four decades in the rap game and a flourishing adult beverage empire, E-40 is the ultimate rap elder statesman, teaching his glorious, ever-evolving career in the music business to new artists in the Bay and beyond. Look for E-40 to continue to add to his prolific output with more music in 2017.

Watch “Fo Sho”: https://youtu.be/KJD1Mygkl4U

Stream “Fo Sho”: https://open.spotify.com/album/3rjXXmhZuvwRX3NBTSZu0q

Buy “Fo Sho”: https://itunes.apple.com/us/album/fo-sho-feat-jt-the-4th-single/id1252151926

Please contact Michelle for more info.

The Background:

One of the most celebrated rappers of all time, E-40 has attained legendary status in hip-hop. Since making his debut with The Click almost 30 years ago and becoming one of the first West Coast rap artists to sign to a major label, his name has become synonymous with the independent music movement. E-40 has released 24 solo albums, become a platinum recording artist and collaborated with artists including Tupac, UGK, and Snoop Dogg. At age 48, E-40 is an anomaly in hip-hop, maintaining his relevance over a career that spans three decades. In the past few years alone, he’s been featured on several Billboard charts (“Choices,” Big Sean’s “IDFWU”, Ty Dolla $ign’s “Saved”), he’s earned an RIAA-certified Gold plaque (“Choices”) and starred and had his 2006 smash hit “Tell Me When to Go” featured in a Beats By Dre commercial. Says E-40, “What’s happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to hip-hop. I’ve been relevant in each generation and each decade and I’ve done it as an independent artist.”

E-40’s success extends beyond the music industry, most notably through his entrepreneurship in the adult beverages industry. His wine business, Earl Stevens Selections, distributes high-quality wine to stores across the country, including BevMo, Safeway, and local liquor stores. He has made inroads into the pre-mixed cocktail business with Sluricane, a signature bottled-mix named after his 1995 hit “Hurricane,” with The Click, which was the top-selling beverage at BevMo when it was first released. In 2015, E-40 released an eponymous brand of 40-oz. malt liquor. E-40 is continuing his unprecedented longevity and success as an independent artist with his next album, scheduled for late 2016.


Links:

twitter | facebook | youtube | soundcloud | instagram | spotify

“Fo Sho” w/ B-Legit ft. JT The 4th: https://youtu.be/KJD1Mygkl4U // https://open.spotify.com/album/3rjXXmhZuvwRX3NBTSZu0q // https://itunes.apple.com/us/album/fo-sho-feat-jt-the-4th-single/id1252151926

“Uh Huh”: https://youtu.be/NX47Fiv4WzM

“Somebody” ft. Ricco Barrino: https://youtu.be/AxFzvmchbQk

Buy The D-Boy Diary Books 1 & 2 on:

iTunes:  http://smarturl.it/TheDBoyDiary
Amazon: http://smarturl.it/TheDBoyDiary_Amz
Google: http://smarturl.it/TheDBoyDiary_GP

“Savage”: https://youtu.be/jV1dHMmJaDs

“On One” ft. AD: https://www.youtube.com/watch?v=u-6sSu88Aas

The D-Boy Diary: Books 1 & 2http://smarturl.it/TheDBoyDiary

“Petty” ft. Kamaiyah: https://soundcloud.com/e40/e-40-petty-feat-kamaiyah

“All The Way Up” Westside Remix ft. E-40, The Game & Snoop Dogg: https://soundcloud.com/empire/fat-joe-remy-ma-snoop-dogg-the-game-e-40-all-the-way-up-westside-remix

“Slappin’ ft. Nef The Pharaoh & D.R.A.M.: https://www.youtube.com/watch?v=MxgTmM-7rm0

“Choices”: https://www.youtube.com/watch?v=mPtXW7L0dfQ

30-Second Beats By Dre Advertisement featuring E-40 & Draymond Green: https://www.youtube.com/watch?v=23cchXZnEdY

90-Second Beats By Dre Web Advertisement: https://www.youtube.com/watch?v=3G_9RPyF6nE

“Choices” (Warriors Remix): https://www.youtube.com/watch?v=bfYvtz3NbKE

“Tell Me When To Go”: https://www.youtube.com/watch?v=2GZbaXdK8Js

Bio, press photos, music and more at www.audibletreats.com/e-40