E-40 Joins Snoop Dogg and The Game on the Westside Remix of Fat Joe & Remy Ma’s “All The Way Up”

The Rapper Continues His Unprecedented Fourth Decade of Relevance and Success in Hip-Hop

06.28.2016

Critical Praise for E-40

“Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything”Pitchfork

“The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.”Complex

The Song:

Hip-hop legend E-40 continues his illustrious career with an appearance on the Westside Remix of “All The Way Up,” the Billboard Hot 100 hit by Fat Joe & Remy Ma, featuring French Montana and Infared. For the remix, 40 Water joins fellow hip hop icons Snoop Dogg and The Game to bring a left coast spin to the New York hit. The Vallejo veteran is in top form in his verse, bragging about his personal wealth, his celebrity and veteran status and opening with a classic couplet: “What you know about turnin’ a quarter zip into a half a brick/makin’ it outta the ghetto without your wig split.” “All The Way Up” (Westside Remix) follows the track’s East Coast remix, featuring a verse from Jay-Z.

Says 40, “When I heard the original version I told Joe that he didn’t need a remix, it’s excellent the way it is and doesn’t need one but he said, ‘No, no, I need you – I’ve got Game and Snoop on there’ and I’m the type of dude who doesn’t like to get left out so I’m all the way in on ‘All The Way Up.'”

In May, E-40 added another career milestone when the RIAA certified his 2015 single “Choices” as a Gold Record. “Choices,” a national smash hit with a remix adopted by the Golden State Warriors as the anthem for their 2015 NBA title run, is another in a long list of Gold and Platinum-certified records by the rapper. E-40 recently starred in a national Beats By Dre advertisement alongside Warriors forward Draymond Green, which featured his 2006 hit “Tell Me When to Go.” In addition to his career in show business, E-40 has branched out to become a respected entrepreneur in the adult beverage industry. Named after his government name, Earl Stevens Selections distributes high-quality wine to stores across the country, including BevMo, Safeway, and your local liquor stores. He has made inroads into the pre-mixed cocktail business with Sluricane, which was BevMo’s best-selling item upon launch. In 2015, E-40 released an eponymous brand of 40-oz. malt liquor. With over 30 years of making hits and blazing trails, no one can compete with his relevancy and legacy. Recently featured on TV One’s hit series UNSUNG, E-40 will continue his unprecedented longevity and success as an independent artist with his next album, scheduled for late 2016.

Listen to “All The Way Up” Westside Remix ft. E-40, The Game & Snoop Dogg: https://soundcloud.com/empire/fat-joe-remy-ma-snoop-dogg-the-game-e-40-all-the-way-up-westside-remix

Buy Fat Joe & Remy Ma – “All The Way Up” ft. E-40, The Game, Snoop Dogg, French Montana & Infared on iTunes: https://itunes.apple.com/us/album/all-way-up-westside-remix/id1126600909

Stream Fat Joe & Remy Ma – “All The Way Up” ft. E-40, The Game, Snoop Dogg, French Montana & Infared on Spotify: https://open.spotify.com/album/5rs8ZjRwcF2NiArZiUOIxK

Please contact Michelle or Dharmic for more info.

E-40 Background:

One of the most celebrated rappers of all time, E-40 has attained legendary status in hip-hop. Since making his debut with The Click almost 30 years ago and becoming one of the first West Coast rap artists to sign to a major label, his name has become synonymous with the independent music movement. E-40 has released 24 solo albums, become a platinum recording artist and collaborated with artists including Tupac, UGK, and Snoop Dogg. At age 48, E-40 is an anomaly in hip-hop, maintaining his relevance over a career that spans three decades. In the past few years alone, he’s been featured on several Billboard charts (“Choices,” Big Sean’s “IDFWU”, Ty Dolla $ign’s “Saved”), he’s earned an RIAA-certified Gold plaque (“Choices”) and starred and had his 2006 smash hit “Tell Me When to Go” featured in a Beats By Dre commercial. Says E-40, “What’s happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to hip-hop. I’ve been relevant in each generation and each decade and I’ve done it as an independent artist.”

E-40’s success extends beyond the music industry, most notably through his entrepreneurship in the adult beverages industry. His wine business, Earl Stevens Selections, distributes high-quality wine to stores across the country, including BevMo, Safeway, and local liquor stores. He has made inroads into the pre-mixed cocktail business with Sluricane, a signature bottled-mix named after his 1995 hit “Hurricane,” with The Click, which was the top-selling beverage at BevMo when it was first released. In 2015, E-40 released an eponymous brand of 40-oz. malt liquor. E-40 is continuing his unprecedented longevity and success as an independent artist with his next album, scheduled for late 2016.


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“All The Way Up” Westside Remix ft. E-40, The Game & Snoop Dogg: https://soundcloud.com/empire/fat-joe-remy-ma-snoop-dogg-the-game-e-40-all-the-way-up-westside-remix

“Choices”: https://www.youtube.com/watch?v=mPtXW7L0dfQ

30-Second Beats By Dre Advertisement featuring E-40 & Draymond Green: https://www.youtube.com/watch?v=23cchXZnEdY

90-Second Beats By Dre Web Advertisement: https://www.youtube.com/watch?v=3G_9RPyF6nE

“Choices” (Warriors Remix): https://www.youtube.com/watch?v=bfYvtz3NbKE

“Tell Me When To Go”: https://www.youtube.com/watch?v=2GZbaXdK8Js