Video: E-40 – “One Night'” ft. Ty Dolla $ign & Konshens
The Hip-Hop Legend Goes Dumb In His Natural Habitat in the Latest Clip from The Gift of Gab, As He Continues His West Coast Tour
Critical Praise:
“E-40 is a national treasure” – Stereogum
“Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything” – Pitchfork
“The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.” – Complex
The Video:
Enjoying unprecedented success in his fourth decade of rap stardom, E-40 shares the Caribbean-inflected video for “One Night.” Riding bouncy, square wave synths over stuttering drums, 40 delivers an addictive club jam with the new single, featuring an infectious hook from dancehall singer Konshens, a passionate verse from Ty Dolla $ign, and some ferocious bars from the man himself, setting the scene for his night out: “Drunker than a motherfucker/High as a kite/Strawberry kush/tequila and sprite/Got in with my cig/Snuck in with my stick/’What you mean a stick?’/Extended clip.” The video portrays a vivid scene of late-night debauchery, with the three artists enjoying the company of beautiful women under neon lights.
Last week, the prolific hip-hop legend shared The Gift of Gab, his 28th solo studio album, and the first of three 2018 albums in the The Definition Series. On the new album, 40 flexes his lexicon over high-definition Bay Area beats, wielding his unmatchable signature flow to expand his sonic palette and mutate the mainstream to fit his singular vision. Prior to “One Night,” the Yay Area’s most famous rapper shared videos for “Wicked” and “Ain’t Talking Bout Nothin,” which boasts guest spots from Vince Staples and G Perico. Featuring additional appearances from Ty Dolla $ign, Kent Jones, Yhung T.O., Problem, FMB DZ, Sada Baby, Konshens and more, The Gift of Gab is available via Sick Wid It Records.
Last week, E-40 embarked on The Gift of Gab Tour. Spanning 21 dates across the west coast, The Gift of Gab Tour features special guests Nef The Pharaoh and OMB Peezy and will offer fans the opportunity to meet 40 at a special Meet & Eat with 40 and Trap Kitchen. Buy tickets here.
An unstoppable force in the rap game, E-40 churns out charting albums with remarkable efficiency. Earlier this year, the rapper teamed up with B-Legit, his cousin and with 40, a co-founder of seminal rap group The Click, for Connected & Respected, a full-length collaborative album. Packed with classic Bay Area slappers like the P-Lo-featuring dancefloor jam “BOY,” Connected & Respected is a master-class in rhyming and a treatise to the importance of keeping it in the family. In addition to his prolific musical output and his frequent courtside appearances at Golden State Warriors games, E-40 is an accomplished businessman in the adult beverage industry, hitting it big with his Earl Stevens Selections line of wine, his best-selling mixed cocktail drink Sluricane, and most recently, E. Cuarenta, his new brand of premium tequila. E-40 continues to add to his legacy with The Gift of Gab, plus two more albums soon.
Watch “One Night” ft. Konshens & Ty Dolla $ign: https://youtu.be/TziaJqWpRhw
Buy/Stream The Gift of Gab: https://e40.lnk.to/GiftOfGab
Catch E-40 on The Gift of Gab Tour with OMB Peezy & Nef The Pharaoh: https://bit.ly/2Ng4XCr
The Gift of Gab tracklisting:
- “Ballhog“ ft Stresmatic
- “The Pots & Pan Man“
- “Winning“
- “Who You Talking To “ ft. Kent Jones
- “Wicked “ ft Rich Rocka
- “Ain’t Talkin Bout Nothing“ ft G Perico & Vince Staples
- “One Night“ ft. Ty Dolla Sign & Konshens
- “Relax“ ft Problem
- “The Pack Attack“ ft Sada Baby & FMB DZ
- “Dennys“
- “These Days“ ft Yhung T.O.
- “When Life Shows Up“ ft Mike Marshall and Dr. Cornel West
Please contact Michelle for more info.
The Background:
One of the most celebrated rappers of all time, E-40 has attained legendary status in hip-hop. Since making his debut with The Click almost 30 years ago and becoming one of the first West Coast rap artists to sign to a major label, his name has become synonymous with the independent music movement. E-40 has released 24 solo albums, become a platinum recording artist and collaborated with artists including Tupac, UGK, and Snoop Dogg. At age 48, E-40 is an anomaly in hip-hop, maintaining his relevance over a career that spans three decades. In the past few years alone, he’s been featured on several Billboard charts (“Choices,” Big Sean’s “IDFWU”, Ty Dolla $ign’s “Saved”), he’s earned an RIAA-certified Platinum plaque (“Choices”) and starred and had his 2006 smash hit “Tell Me When to Go” featured in a Beats By Dre commercial. Says E-40, “What’s happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to hip-hop. I’ve been relevant in each generation and each decade and I’ve done it as an independent artist.”
E-40’s success extends beyond the music industry, most notably through his entrepreneurship in the adult beverages industry. His wine business, Earl Stevens Selections, distributes high-quality wine to stores across the country, including BevMo, Safeway, and local liquor stores. He has made inroads into the pre-mixed cocktail business with Sluricane, a signature bottled-mix named after his 1995 hit “Hurricane,” with The Click, which was the top-selling beverage at BevMo when it was first released. Most recently, E-40 announced E. Cuarenta, his new signature line of premium tequilas. Look out for The Gift of Gab, his 28th studio album, hitting stores on August 24th.
Links:
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“One Night” ft. Konshens & Ty Dolla $ign: https://youtu.be/TziaJqWpRhw
“Ain’t Talking Bout Nothin'” ft. Vince Staples & G Perico: https://youtu.be/_iWJT9iUZKA
The Gift of Gab: https://e40.lnk.to/GiftOfGab
Buy tickets for The Gift of Gab Tour: https://bit.ly/2Ng4XCr
“Wicked” ft. Rich Rocka: https://youtu.be/hevZtuxJJxc
E-40 & B-Legit’s Connected & Respected: http://smarturl.it/E40BL
E-40 & B-Legit – “Boy” ft. P-Lo: http://open.spotify.com/album/0ASTdzXTS7QEs5T1JOQCDq // https://youtu.be/KZqy-DCTRL8
“Straight Out The Dirt” ft. Yo Gotti & NBA YoungBoy: https://youtu.be/KZqy-DCTRL8// https://soundcloud.com/e40/e-40-straight-out-the-dirt/
“Fo Sho” w/ B-Legit ft. JT The 4th: https://youtu.be/KJD1Mygkl4U // https://open.spotify.com/album/3rjXXmhZuvwRX3NBTSZu0q // https://itunes.apple.com/us/album/fo-sho-feat-jt-the-4th-single/id1252151926
The D-Boy Diary: Books 1 & 2: http://smarturl.it/TheDBoyDiary
“Petty” ft. Kamaiyah: https://soundcloud.com/e40/e-40-petty-feat-kamaiyah
“All The Way Up” Westside Remix ft. E-40, The Game & Snoop Dogg: https://soundcloud.com/empire/fat-joe-remy-ma-snoop-dogg-the-game-e-40-all-the-way-up-westside-remix
“Choices”: https://www.youtube.com/watch?v=mPtXW7L0dfQ
30-Second Beats By Dre Advertisement featuring E-40 & Draymond Green: https://www.youtube.com/watch?v=23cchXZnEdY
90-Second Beats By Dre Web Advertisement: https://www.youtube.com/watch?v=3G_9RPyF6nE
“Choices” (Warriors Remix): https://www.youtube.com/watch?v=bfYvtz3NbKE
“Tell Me When To Go”: https://www.youtube.com/watch?v=2GZbaXdK8Js
Bio, press photos, music and more at www.audibletreats.com/e-40