Video: E-40 – “Ain’t Talking Bout Nothin'” ft. Vince Staples & G Perico

The Prolific Veteran and Hip-Hop Legend Shares the Latest Video From The Gift of Gab, His 28th Studio Album


Critical Praise:

“E-40 is a national treasure” – Stereogum

“Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything”Pitchfork

“The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.”Complex

The Video:

Cruising into his fourth decade of rap stardom, Vallejo’s E-40 only gets better with age. Strutting his stuff above a filthy hyphy instrumental, E-40 comes down hard on bullshitters in Ain’t Talking Bout Nothin’,” his latest single. Recruiting two Los Angeles rappers for a quick drive up The 5 to Oakland, 40 spars with Vince Staples and G Perico on the single, creating a fascinating contrast of styles: 40 uses his unlimited vocabulary and unique flow to create a nursery rhyme of sorts, while Perico aggressively reps for South Central and Vince mocks mumble rappers with his nimble flow. In the video, the three emcees wild out in a dark room, lit only by neon and the fire in their eyes.

Last week, the prolific hip-hop legend shared The Gift of Gabhis 28th solo studio album, and the first of three 2018 LPs in the The Definition Series. On the new album, 40 flexes his lexicon over high-definition Bay Area beats, wielding his rubbery and elastic flow to expand his sonic palette and mutate the mainstream to fit his singular vision. Featuring appearances from Ty Dolla $ign, Kent Jones, Yhung T.O., Problem, FMB DZ, Sada Baby, Konshens and moreThe Gift of Gab is available via Sick Wid It Records.

On August 29th, E-40 embarks on The Gift of Gab Tour. Spanning 21 dates across the west coast, The Gift of Gab Tour features special guests Nef The Pharaoh and OMB Peezy and will offer fans the opportunity to meet 40 at a special Meet & Eat with 40 and Trap Kitchen. Buy tickets here.

An unstoppable force in the rap game, E-40 churns out charting albums with remarkable efficiency. Earlier this year, the rapper teamed up with B-Legit, his cousin and with 40, a co-founder of seminal rap group The Click, for Connected & Respecteda full-length collaborative album. Packed with classic Bay Area slappers like the P-Lo-featuring dancefloor jam “BOY,” Connected & Respected is a master-class in rhyming and a treatise to the importance of keeping it in the family. In addition to his prolific musical output and his frequent courtside appearances at Golden State Warriors games, E-40 is an accomplished businessman in the adult beverage industry, hitting it big with his Earl Stevens Selections line of wine, his best-selling mixed cocktail drink Sluricane, and most recently, E. Cuarenta, his new brand of premium tequila. E-40 continues to add to his legacy with The Gift of Gab, with two more albums slated to release before the end of this year.

Watch “Ain’t Talking Bout Nothin'” ft. Vince Staples & G Perico: https://youtu.be/_iWJT9iUZKA

Buy/Stream The Gift of Gabhttps://e40.lnk.to/GiftOfGab

Catch E-40 on The Gift of Gab Tour with OMB Peezy & Nef The Pharaoh: https://bit.ly/2Ng4XCr

The Gift of Gab tracklisting:

  1. “Ballhog“ ft Stresmatic
  2. “The Pots & Pan Man“
  3. “Winning“
  4. “Who You Talking To “ ft. Kent Jones
  5. “Wicked “ ft Rich Rocka
  6. “Ain’t Talkin Bout Nothing“ ft G Perico & Vince Staples
  7. “One Night“ ft. Ty Dolla Sign & Konshens
  8. “Relax“ ft Problem
  9. “The Pack Attack“ ft Sada Baby & FMB DZ
  10. “Dennys“
  11. “These Days“ ft Yhung T.O.
  12. “When Life Shows Up“ ft Mike Marshall and Dr. Cornel West

Please contact Michelle for more info.

The Background:

One of the most celebrated rappers of all time, E-40 has attained legendary status in hip-hop. Since making his debut with The Click almost 30 years ago and becoming one of the first West Coast rap artists to sign to a major label, his name has become synonymous with the independent music movement. E-40 has released 24 solo albums, become a platinum recording artist and collaborated with artists including Tupac, UGK, and Snoop Dogg. At age 48, E-40 is an anomaly in hip-hop, maintaining his relevance over a career that spans three decades. In the past few years alone, he’s been featured on several Billboard charts (“Choices,” Big Sean’s “IDFWU”, Ty Dolla $ign’s “Saved”), he’s earned an RIAA-certified Platinum plaque (“Choices”) and starred and had his 2006 smash hit “Tell Me When to Go” featured in a Beats By Dre commercial. Says E-40, “What’s happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to hip-hop. I’ve been relevant in each generation and each decade and I’ve done it as an independent artist.”

E-40’s success extends beyond the music industry, most notably through his entrepreneurship in the adult beverages industry. His wine business, Earl Stevens Selections, distributes high-quality wine to stores across the country, including BevMoSafeway, and local liquor stores. He has made inroads into the pre-mixed cocktail business with Sluricane, a signature bottled-mix named after his 1995 hit “Hurricane,” with The Click, which was the top-selling beverage at BevMo when it was first released. Most recently, E-40 announced E. Cuarenta, his new signature line of premium tequilas. Look out for The Gift of Gab, his 28th studio album, hitting stores on August 24th.


Links:

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“Ain’t Talking Bout Nothin'” ft. Vince Staples & G Perico: https://youtu.be/_iWJT9iUZKA

The Gift of Gabhttps://e40.lnk.to/GiftOfGab

Buy tickets for The Gift of Gab Tour: https://bit.ly/2Ng4XCr

“Wicked” ft. Rich Rocka: https://youtu.be/hevZtuxJJxc

E-40 & B-Legit’s Connected & Respectedhttp://smarturl.it/E40BL

E-40 & B-Legit – “Boy” ft. P-Lo: http://open.spotify.com/album/0ASTdzXTS7QEs5T1JOQCDq // https://youtu.be/KZqy-DCTRL8

“Straight Out The Dirt” ft. Yo Gotti & NBA YoungBoy: https://youtu.be/KZqy-DCTRL8// https://soundcloud.com/e40/e-40-straight-out-the-dirt/

“Fo Sho” w/ B-Legit ft. JT The 4th: https://youtu.be/KJD1Mygkl4U // https://open.spotify.com/album/3rjXXmhZuvwRX3NBTSZu0q // https://itunes.apple.com/us/album/fo-sho-feat-jt-the-4th-single/id1252151926

The D-Boy Diary: Books 1 & 2http://smarturl.it/TheDBoyDiary

“Petty” ft. Kamaiyah: https://soundcloud.com/e40/e-40-petty-feat-kamaiyah

“All The Way Up” Westside Remix ft. E-40, The Game & Snoop Dogg: https://soundcloud.com/empire/fat-joe-remy-ma-snoop-dogg-the-game-e-40-all-the-way-up-westside-remix

“Choices”: https://www.youtube.com/watch?v=mPtXW7L0dfQ

30-Second Beats By Dre Advertisement featuring E-40 & Draymond Green: https://www.youtube.com/watch?v=23cchXZnEdY

90-Second Beats By Dre Web Advertisement: https://www.youtube.com/watch?v=3G_9RPyF6nE

“Choices” (Warriors Remix): https://www.youtube.com/watch?v=bfYvtz3NbKE

“Tell Me When To Go”: https://www.youtube.com/watch?v=2GZbaXdK8Js

Bio, press photos, music and more at www.audibletreats.com/e-40