Single: E-40 – “Straight Out The Dirt” ft. NBA YoungBoy, Yo Gotti, & JPZ (Prod. by JPZ)

The Hip-Hop Legend Flashes His Trademark Wordplay on His Latest Single, Premiered Saturday on The Pharmacy, Dr. Dre’s Beats 1 Radio Show

8.30.2017

Critical Praise for E-40

“E-40 is a national treasure” – Stereogum

“Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything”Pitchfork

“The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.”Complex

The Song:

Three decades into his career as one of the most prolific and respected emcees in Hip-Hop history, E-40is stronger, wittier, and more relevant than ever. Taking a trip down South and reflecting on his humble origins, E-40 is in top form in “Straight Out The Dirt,” his latest single, firing off internal rhymes and coining new slang phrases at will: “One foot on the strineets, one hand on the bible/I pray for my frenemies, pray for my rivals/Got trademarks and entities, licenses, businesses/No female tendencies, n*ggas is bitches.” Recruiting JPZ for the auto-tuned hook, E-40 gets formidable help from Memphis rap icon Yo Gotti, with his menacing rasp, and Louisiana rising star NBA YoungBoy, who was still five years away from birth when E-40 made his 1994 debut in the Billboard 200. Premiered on Saturday evening on The PharmacyDr. Dre‘s radio show on Apple’s Beats 1, “Straight Out The Dirt” is a lyrical showcase from three rappers in three very different stages in their careers, united by their humble origins and their love for going buckwild over a beat.

Last year, E-40 landed three new albums on the Billboard 200 simultaneously with The D-Boy Rap Diary Books 1 & 2 and the 44-track D-Boy Diary: Deluxe Edition. All three also placed in the top 20 of Billboard’s Indie and R&B/Hip-Hop Charts and reached the top ten of the Rap ChartThe D-Boy Diary earned much of its success from streaming, with key playlist placements, including “Puttin’ In Work” on Spotify’s New Music Friday and “Savage” on the popular Rap Caviar, leading to over 2 million Spotify streams in one week. The very same year, E-40 celebrated even more chart success as two singles, “Choices” and “Function,” received Gold certifications from the RIAA. This summer, E-40 teamed up with B-Legit, his cousin and fellow former member of The Click, for “Fo Sho,” and made a left-field collaboration with electronic musician Ryan Hemsworth on “Hunnid,” released in July. With four decades in the rap game and a flourishing adult beverage empire, E-40 is the ultimate rap elder statesman, teaching his glorious, ever-evolving career in the music business to new artists in the Bay and beyond.

Listen to “Straight Out The Dirt” on SoundCloud: https://soundcloud.com/e40/e-40-straight-out-the-dirt/

Listen to “Straight Out The Dirt” on YouTube: https://youtu.be/0OEJSEhmvo0

Please contact Michelle for more info.

The Background:

One of the most celebrated rappers of all time, E-40 has attained legendary status in hip-hop. Since making his debut with The Click almost 30 years ago and becoming one of the first West Coast rap artists to sign to a major label, his name has become synonymous with the independent music movement. E-40 has released 24 solo albums, become a platinum recording artist and collaborated with artists including Tupac, UGK, and Snoop Dogg. At age 48, E-40 is an anomaly in hip-hop, maintaining his relevance over a career that spans three decades. In the past few years alone, he’s been featured on several Billboard charts (“Choices,” Big Sean’s “IDFWU”, Ty Dolla $ign’s “Saved”), he’s earned an RIAA-certified Gold plaque (“Choices”) and starred and had his 2006 smash hit “Tell Me When to Go” featured in a Beats By Dre commercial. Says E-40, “What’s happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to hip-hop. I’ve been relevant in each generation and each decade and I’ve done it as an independent artist.”

E-40’s success extends beyond the music industry, most notably through his entrepreneurship in the adult beverages industry. His wine business, Earl Stevens Selections, distributes high-quality wine to stores across the country, including BevMo, Safeway, and local liquor stores. He has made inroads into the pre-mixed cocktail business with Sluricane, a signature bottled-mix named after his 1995 hit “Hurricane,” with The Click, which was the top-selling beverage at BevMo when it was first released. In 2015, E-40 released an eponymous brand of 40-oz. malt liquor. E-40 is continuing his unprecedented longevity and success as an independent artist with his next album, scheduled for late 2016.


Links:

twitter | facebook | youtube | soundcloud | instagram | spotify

“Straight Out The Dirt” ft. Yo Gotti & NBA YoungBoy: https://soundcloud.com/e40/e-40-straight-out-the-dirt/ // https://www.youtube.com/watch?v=0OEJSEhmvo0

Ryan Hemsworth ft. E-40 & Yakki – “Hunnid”: https://www.youtube.com/watch?v=JJpUQHjB9kM

“Fo Sho” w/ B-Legit ft. JT The 4th: https://youtu.be/KJD1Mygkl4U // https://open.spotify.com/album/3rjXXmhZuvwRX3NBTSZu0q // https://itunes.apple.com/us/album/fo-sho-feat-jt-the-4th-single/id1252151926

“Uh Huh”: https://youtu.be/NX47Fiv4WzM

“Somebody” ft. Ricco Barrino: https://youtu.be/AxFzvmchbQk

Buy The D-Boy Diary Books 1 & 2 on:

iTunes:  http://smarturl.it/TheDBoyDiary
Amazon: http://smarturl.it/TheDBoyDiary_Amz
Google: http://smarturl.it/TheDBoyDiary_GP

“Savage”: https://youtu.be/jV1dHMmJaDs

“On One” ft. AD: https://www.youtube.com/watch?v=u-6sSu88Aas

The D-Boy Diary: Books 1 & 2http://smarturl.it/TheDBoyDiary

“Petty” ft. Kamaiyah: https://soundcloud.com/e40/e-40-petty-feat-kamaiyah

“All The Way Up” Westside Remix ft. E-40, The Game & Snoop Dogg: https://soundcloud.com/empire/fat-joe-remy-ma-snoop-dogg-the-game-e-40-all-the-way-up-westside-remix

“Slappin’ ft. Nef The Pharaoh & D.R.A.M.: https://www.youtube.com/watch?v=MxgTmM-7rm0

“Choices”: https://www.youtube.com/watch?v=mPtXW7L0dfQ

30-Second Beats By Dre Advertisement featuring E-40 & Draymond Green: https://www.youtube.com/watch?v=23cchXZnEdY

90-Second Beats By Dre Web Advertisement: https://www.youtube.com/watch?v=3G_9RPyF6nE

“Choices” (Warriors Remix): https://www.youtube.com/watch?v=bfYvtz3NbKE

“Tell Me When To Go”: https://www.youtube.com/watch?v=2GZbaXdK8Js

Bio, press photos, music and more at www.audibletreats.com/e-40