RCA/JIVE Label Group, half of the Sony Music Entertainment behemoth, is putting a firm foot forward in the urban music market with the creation of a new imprint called Battery Records, inception in July 2008. In an age where such development is sorely lacking, Battery Records marks Sony Music’s unswerving dedication to music quality and breadth across all genres. Battery Records, which aims specifically to promote fresh young talent and prepare said talent for the world’s biggest stages, brings energy and raw enthusiasm to develop caliber artists reminiscent of the early days of hip-hop’s genesis.
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