Video: Caleborate – “Soul” ($$ MONEY VERSION $$)

The Berkeley Rapper Shares a Slice-of-Life New Music Video Ahead of Real Person, Arriving Friday October 6th

10.10.2017

Critical Praise

“Caleborate delivers his rhymes with the confidence of a vet” – Complex

“…one of the most promising spitters coming out right now” – XXL

“a mix of personal songwriting and quick wit” – The FADER

“lyrical mastermind” – East Bay Express

“Caleb has proven himself to a MC in the purest form, eschewing the flashy brag raps for a centered focus on precise wordplay and introspective storytelling paired with some of the best production that the Bay can offer.” – EARMILK

“Caleb comes across like someone who’s honest with himself and everyone around him” – Uproxx

“[Caleborate] displays the poise and wisdom of a rap veteran” – HipHopDX

“One to watch in 2016.” – Pigeons & Planes

“The Easy Bay’s next Rap Titan” – KQEL (NPR San Francisco)

The Video:

An effortlessly relatable emcee with a flair for wordplay and a compelling underdog persona, Caleborateis one of the most exciting emcees in Northern California. In “Soul ($$ MONEY Version $$),” Caleborate’s latest video, the 24-year-old rapper shows off every bit of his impish charm. The new video shows off Caleborate’s daily routine, as he bravely rocks some socks-and-sandals, and takes a bike tour around Berkeley, stopping to go to the local college and to his day job working at the local sneaker shop, all while a graphic in the top left corner counts the money the rapper earns and spends throughout the day. When he lashes out at his boss and quits his job, the meter quickly drains from over $2000 to $0, illustrating the perilous line between success and failure. Premiered by Mass Appeal, the video depicts the everyday struggle of any young Millennial trying to make it in the world–broke and hustling but dedicated to their dreams no matter what. The new video is a sobering comedown from “Soul (The LOVE Version),” the exuberant first music video for the song, which found Caleborate dancing in an empty warehouse with electrifying animated flourishes. “Soul ($$ MONEY VERSION $$)” arrives hot on the heels of “Bankrobber,” Caleborate’s thrilling, story-based new single. Released in August and with over 536,000 streams on Spotify, boosted by its prominent appearance on the Most Necessary playlist, “Soul” is lead single from Real Person, released last week.

The follow-up to 2016’s autobiographical 1993, which Earmilk called “the album for your 20s,” Real Person is the next chapter in Caleborate’s story. The project finds the rising 24-year-old grappling with his relationships, his career goals, the current presidential administration, and his struggle breaking through to the mainstream despite his superlative talent. Packed with soul-flipping beats that evoke the sonic palette of pre-College Dropout Kanye West, Real Person is a vivacious and accomplished effort, and should help transform Caleborate from an Underdog into a Top Dog. Featuring production from Ian McKee, Lege Kale, Chonchies, Drew Banga, and Willem Ardui, Real Person arrived last Friday via TBKTR. Prior to “Soul,” Caleborate shared the loose, exuberant “Make Me & Take Me,” which spent time on Spotify’s Most Necessary playlist, accompanied by a self-directed, one-take video.

Watch “Soul ($$ MONEY VERSION $$): https://youtu.be/YXelUp3hlW4

Buy Real Person: http://i.caleborate.io/RealPersonPR-ZuvATa

Check out the Mass Appeal premiere: https://massappeal.com/caleborate-soul-video-premiere/

Please contact Michelle or Isabel for more info.

The Background:

A Berkeley bred student of hip-hop and all around eclectic artist, Caleborate has been renowned as one of the games most promising emcees. With lyrics that represent the unique struggles of the average 20-something, and stanza’s about the day to day grind as a collegiate youth, he covers topics far and wide and is anything but shallow. After being awarded the “Best Hip Hop Album of The Bay Area” in 2015 by SF Weekly, Caleborate is poised to sit cross-legged atop the hip-hop genre someday.