Song: Cadence Weapon – “My Crew (Wooo)” (Prod. Kaytranada)

The Critically Acclaimed Rapper Enlists Montreal’s Most-Wanted Beatsmith for a Futuristic Glitch-Trap Banger Celebrating the MTL Underground

02.24.2017

Critical Praise:

“1980s party rap spliced with 90s gritty lyricism in a futuristic electro crucible”Pitchfork

The Song:

Laying densely lyrical rhymes over glitchy, innovative electronic productions, Cadence Weapon is one of the most creative emcees in the rap game. Returning after a five year break from the music business, Cadence bounces back in a big way with “My Crew (Wooo),” a Kaytranada-produced heatrock with a hypnotic, howling chorus. Showing off his rapidfire flow over Kaytra’s whirring club-ready beat, “My Crew (Wooo)” mirrors the energy of Montreal’s bustling underground, Cadence shouts out neighborhoods and characters from the city’s afterhours party scene. Premiered today by Zane Lowe on Apple’s Beats 1 Radio, “My Crew (Wooo)” is a massive comeback for the acclaimed rapper, and is sure to fill dancefloors on both sides of the Canadian border.

“’My Crew (Wooo) is an anthem about unapologetically being who you want to be, no matter what anybody else thinks,” says Cadence. “There’s a sense of personal freedom that’s unique to Montreal and ‘My Crew (Woooo)’ is a representation of that feeling. It’s the Brooklyn of Canada. It’s where every artistically minded person goes to freak-out for a few years and find themselves. The music scene in Montreal is very insular, you’re always meeting friends and making music. I met Kaytranada while DJ’ing in Montreal a few years ago and we’ve become friends. ‘My Crew’ is a song about defying the labels that people try to place on artists. Is it underground? Mainstream? Conscious? Trap? Who cares, as long as it sounds dope.”

Recognized as Canada’s “most creative” rapper by the National Post, Cadence Weapon (born Rollie Pemberton) consistently exhibits a passion to take rap into new and unexpected directions. Following the online success of his Cadence Weapon Is The Black Hand mixtape, Cadence released his self-produced debut album, Breaking Kayfabe, in December 2005 at the age of 19. The album was met with international critical acclaim, with the BBC praising its mix of “vivid, scattershot rhymes” and “techno-tinged beats”. In 2009, Cadence was appointed Poet Laureate of Edmonton, making him the literary ambassador of his home city for two years, during which he was invited to read poetry for an event at the 2010 Winter Olympics. He followed up this literary stint with 2012’s Hope In Dirt City, an album entirely produced by Cadence, created by recording live instruments and sampling them for his beats. The album was his second to be shortlisted for the Polaris Music Prize, a critic’s award for Canada’s best music. With more music on the way, and many projects on the go, stay posted on what Cadence has in store.

Listen to “My Crew (Wooo)” here: https://soundcloud.com/cadenceweapon/my-crew-woooo-produced-by-kaytranada/s-EbFEa

Purchase “My Crew (Wooo) here: http://smarturl.it/my-crew-woooo

Please contact Michelle for more info.

Cadence Weapon Background:

Born Rollie Pemberton in Edmonton, Alberta, Cadence Weapon had an upbringing uniquely suited to becoming a rapper. His father, Teddy, a Brooklyn native, was the DJ that introduced hip-hop to Edmonton with his pioneering radio show, The Black Experience in Sound, on local radio. After spending his childhood immersed in his father’s diverse archive of music, Cadence started rapping at age 13. Soon, he was entering freestyle battles, rocking shows with his uncle’s funk band and teaching himself how to make beats. After releasing his first album, Breaking Kayfabe, in December 2005 at the age of 19, Cadence quickly became one of the most popular and acclaimed rappers in his home country, earning a nomination for the Polaris Prize. In 2009, Rollie Pemberton was appointed Poet Laureate of Edmonton, making him the literary ambassador of his home city for two years, during which he was invited to read poetry for an event at the 2010 Winter Olympics. He released his most recent album, Hope In Dirt City, in 2012, and after five years of writing, DJ-ing, and publishing his first book of poetry, Rollie is ready to storm back into music with “My Crew (Woo),” a Kaytranada-produced ode to Montreal’s culture scene.


Links:

official site | twitter | facebook | soundcloud | instagram

“My Crew (Wooo)” (Prod. by Kaytranada): https://soundcloud.com/cadenceweapon/my-crew-woooo-produced-by-kaytranada