Acclaimed Detroit-Born Producer/Rapper Black Milk Announces FEVER, A Socially Aware Album With Multi-Genre Soundscapes, Releasing February 23rd

The Innovative Artist Touches on Social Issues Through The Lens of Social Media on the Intense Single “Laugh Now Cry Later,” Premiered by XXL

 01.17.2017

Critical Praise for Black Milk:

“As the performance soared into a free-form jam, it was apparent that Mr. Cross and the band had succeeded in pushing the music far from the boundaries of any single genre.” – Wall Street Journal

“Black Milk’s solo career represents a constant cycle of adopting and mastering new production styles and then abandoning them before they become crutches.” – Pitchfork 

“His samples are elegant, his rhythms challenging and his drum kits tight.” – NPR

“Cross has no need for these extras; in his world of soul-tugging productions and machinegun-as-velvet delivery they are merely distractions. On this realization, and in the moment, it was hard not be floored by the obvious: this is what talent with genuine poise really looks and sounds like.” – Dallas Observer

“Striking an impressive balance between being rehearsed and spontaneous, he proved his chops as a multitalented artist once again.” – Okayplayer

The Announcement:

A virtuoso, known for boundary-pushing production (often fusing traditional hip-hop drum programming with sampling and live music) and thoughtful lyrics, Black Milk is respected across the industry for his unique sound, consistency and innovation. Returning to the scene amidst a turbulent political climate, the Detroit-born rapper/producer announces FEVERhis upcoming studio album. Black Milk‘s sixth solo rap album, and his first since 2014’s If There’s a Hell BelowFEVER combines pointed and topical lyrics and brilliant musicianship, including percussion from all-star musicians Chris “Daddy” Dave (D’Angelo, Adele, Justin Bieber) and Daru Jones (Jack White), bass by long-time collaborator Malik Hunter and keys and guitar from newcomers Ian Fink and Sasha Kashperko, respectively. Black Milk evolves his production style of fusing electronic, soul, rock and other soundscapes with electronic programming and live music, a method he began experimenting with on his 2010 release Album of the Year. A cohesive 12-track project, listening to FEVER evokes the feeling of scrolling through an endless news feed, finding Black Milk reporting and commenting on the world’s problems with empathy, clarity, and wit. Additional vocals from DweleAaron “Ab” Abernathy, and Sudie (a producer / vocalist signed to Black Milk’s Computer Ugly label) serve to juxtapose Black’s heavy lyrical content with airy vibes. FEVER releases via Mass Appeal Records and Computer Ugly on February 23rd.

Black Milk explains the concept behind FEVER: “Everybody’s temperature is up right now. The whole world is on edge. This album is my take on the issues I see as the cause for the high temp, and how I’m maneuvering through it.”

To accompany the album announcement, Black Milk shares “Laugh Now Cry Later,” the lead single from FEVER, which examines the mental and emotional tug of war within social media. “One moment you can be super angry about something and a couple of minutes later you’ll see a meme about that very same issue or some other random event that will make you laugh. We’re taking in high volumes of content and experiencing an array of emotions, often times conflicting emotions, all day and night on this social media rollercoaster,” says Black. Flexing his flow over creepily ethereal vocal samples, a frantic bassline, and restless percussion from Chris Dave, Black Milk looks into the cognitive dissonance between horrifying current events in the midst of meme culture. Premiered by XXL, “Laugh Now Cry Later” runs through a litany of pressing issues, ranging from social media fakery, varying levels of consciousness, police brutality and more, as Black Milk chants on the chorus, “I see the whole world different now/You see my whole world’s different now/You’re in the sky, better learn to fly before your spaceship hits the ground.”

Explains Black Milk, “’Laugh Now Cry Later’ is one of the darker songs on the album and represents a shift from my original intentions of making an album with more feel good vibes to letting the darker sounds flow out of me. Of course, between our dismal political and social climate, it was hard to make an entire album of feel-good vibes. I mean, how could I?”

Pre-order FEVER: https://BlackMilk.lnk.to/Fever

Listen to “Laugh Now Cry Later”: https://soundcloud.com/massappealrecs/black-milk-laugh-now-cry-later

Check out the XXL Premiere: http://www.xxlmag.com/news/2018/01/black-milk-laugh-now-cry-later-fever-album/

FEVER TRACKLIST
01. unVEil ft. Sudie
02. But I Can Be ft. Ab
03. Could It Be
04. 2 Would Try ft. Dwele
05. Laugh Now Cry Later
06. True Lies
07. eVE
08. Drown
09. DiVE
10. Foe Friend
11. Will Remain
12. You Like To Risk It All / Things Will Never Be

Please contact Michelle or Dharmic if interested in talking with Black Milk.

Black Milk Background:

As one of the most celebrated producers and rappers of his generation of hip-hop artists, Black Milk has conditioned fans and critics to expect the unexpected with each release. His first offering of 2016 is a live instrumental LP, The Rebellion Sessions, created in conjunction with the band Nat Turner (Aaron “Ab” Abernathy on keys, Malik Hunter on bass, and Zebulun “Z” Horton on drums). The album, out April 4th, is a product of a week-long jam session among the guys. It was recorded in one week and mixed and mastered by Black in another in December of 2015. Although the guys have appeared on Black’s previous works, The Rebellion Sessions is the first project created amongst the four as a collaborative unit. The album builds off Black Milk and Nat Turner’s incredible live show, honed over the course of years and more than 90 shows played worldwide in 2015 alone during Black Milk’s Play Like Hell Tour. This May, the guys will take their new show on the road, kicking off their Rebellion Tour in Europe before hitting the US in June and July.


Links:

official site | twitter | facebook | youtube | soundcloud | bandcamp

“Laugh Now Cry Later”: https://soundcloud.com/massappealrecs/black-milk-laugh-now-cry-later

Pre-order FEVERhttps://BlackMilk.lnk.to/Fever

Sunday Outtakes Pt. 2https://soundcloud.com/blackmilkofficial/sets/sunday-outtakes-pt-2

The Rebellion Sessions: https://blackmilk.bandcamp.com/album/the-rebellion-sessions

Sunday Outtakeshttps://blackmilk.bandcamp.com/album/sunday-outtakes

Bio, pictures and streams available here: http://www.audibletreats.com/black-milk