Video: Always Never – “Wylin'”

Generating Over 700,000 Streams Per Month on Spotify Alone, “Wylin'” is a Fan Favorite From the Toronto R&B Duo’s Recent Self-Titled Album

09.12.2018

Critical Praise:

“Always Never just released their first single, ‘Call Me Over,’ paired with two more glossy and exultant tracks. It’s hard not to think of the mystery of early Weeknd watching their debut video, an ambiguous and blown-out clip that only gives away so much.” – The FADER

The Video:

Specializing in dark sonics and emotional songwriting, Toronto duo Always Never is the latest high-definition future R&B act to obsess over. Chronicling a turbulent and torrid affair with their trademark heft, Always Never found themselves a viral hit when they released “Wylin'” in 2017, earning over 7 million combined streams on the track. Today, the duo of Patrick Kirschner and Dean Guilbault shares the long-awaited music video for “Wylin’,” directed by Kid Studio (The Weeknd, 6lack, Big Sean), bringing the song’s central story to life. Touring late night Toronto in a vintage coupe, vocalist Patrick pines after a blonde-haired beauty as he sings about how she’s done him wrong, all under cover of colorful smoke and neon lights that perfectly complement Dean’s production. Though the video starts off romantically, it takes a violent turn, as the protagonist grows vengeful and lovesick after catching his lover in a tryst. “Wylin'” is the duo’s first-ever music video and the latest release off Always Never, their debut album.

Collecting 14 story-driven and deeply textured cloud R&B jams, Always Never stands within and apart from the busy Toronto urban music scene, setting itself apart from the crowd with delicate and nuanced vocal performances floating over bass-heavy, yet somehow light-as-a-feather productions. The follow-up to 2017’s Call Me Over EP, the new album boasts previously released tracks such as the recent “Dangerous,” which has over 300k combined plays since its release in July, as well as popular singles “Millions,” “No Good,”“Morgan Freeman,” and “Know This,” recently showcased by Khloe Kardashian on her Instagram.

Always Never is a mysterious, Toronto-based artist/producer duo–a project conceived online with the expressed purpose of making a modern soundtrack for the surreal hours between leaving the club and the first rays of sun. They released “Tragedy” as the end product of Dean’s final exam at audio engineering school only to see the track go viral on SoundCloud, then Apple Music and Spotify without any playlist support. Their next single, “Wylin’,” turned even more heads, earning coverage from Genius and gaining prominent placement in Spotify’s All The Feels (1.2M followers), Mellow Bars (680K Followers) and Alternative R&B (703k followers) playlists. With “Wylin'” earning more than 700,000 streams per month on Spotify alone, Always Never demonstrates the formidable artistry that turns a buzzing singles artist into a respected act. See Always Never live in their first public performance at The Mod Club in Toronto on October 10th.

Watch “Wylin'”: https://youtu.be/2bTFjMDD5ss

Buy/Stream Always Never: https://AlwaysNever.lnk.to/AlwaysNever // https://soundcloud.com/alwaysneverhere/sets/always-never-album

Check for tickets at The Mod Club’s website: fanlink.to/modclub