24hrs Announces Debut Album Houses On The Hill, Executive Produced by Hit-Boy, Releasing November 16th

The Up-and-Coming Singer Teams with PnB Rock for “Met Gala,” a Shimmering Single from the Project

11.9.2018

Critical Praise:

“Without any context, 24hrs’ music is like listening to an alien who recently landed on Earth, heard some songs by Young Thug, Jeremih, and Rae Sremmurd, and started making his own. It draws from the current sounds in hip-hop and R&B, but there’s something slightly off about it, and this is what makes it so interesting.”-  Pigeons & Planes

The Announcement:

Known for his diabolically infectious melodies, ATL riser 24hrs walks the ever-shrinking line between rap and R&B. Capitalizing on two years worth of commercial momentum, 24hrs announces Houses On The Hillhis debut project. Executive produced by super-producer Hit-Boy (Jay-Z, Kanye West, Kendrick Lamar) and Ty Dolla $ignHouses On The Hill is a glistening soundscape, alternating high definition riders’ anthems, ideal for top down cruising, with sensitive bedroom jams. Defined by 24’s distinctly high-pitched, candy-coated auto-tune, Houses On The Hill depicts a life of indescribable luxury, and completes the young artist’s transformation into a genre-bending force. Released by The Private Club/Commission/BMG, the new album boasts the hot single “Lie Detector,” which features a guest turn from Lil Pump and has over 10.2 million plays on Spotify. Featuring additional appearances from Ty Dolla $ign, 24’s younger brother MadeInTYO, YG, PnB Rock, Smokepurpp, Dom Kennedy, Roy Wood$, Vic Mensa, and Jay 305Houses On The Hill releases on November 16th.

Setting his sights on the world of high fashion, 24hrs takes his girl to the Met Gala” on the album’s latest single. Joining forces with a fellow rap singer, XXL Freshman PnB Rock, “Met Gala” is a club-ready West Coast heater. Harmonizing above pretty piano chords and a Caribbean-inflected beat courtesy of Nonstop Da Hitmaka, the two artists pull out all the stops to impress the objects of their affection: “Playa shit, talkin’ Will & Jada shit/First class, we go out to Vegas quick,” sings 24. With high ambitions and an effortlessly catchy series of hooks, “Met Gala” is an instant-summer delivery system for those unlucky enough to live far from the West Coast.

Formerly a rapper performing as Royce Rizzy, Robert Davis found a new sound when he accidentally sped up one of his more melodic tracks, revealing a high-pitched and hooky new voice. Adopting the new vocal approaching and shrouding his identity in mystery, 24hrs started to pick up momentum in 2016, earning praise from the likes of Pigeons & Planes and The FADER, and building a huge fanbase on SoundCloud. Since then, 24hrs developed a reputation for bright sonics, flashy lyrics, and endless hooks, winning a massive fan in Ty Dolla $ign and collaborating with the likes of Wiz Khalifa, Rick RossYoung ThugWale, and Machine Gun Kelly, and growing his musical rapport with his brother MadeInTYO.

Listen to “Met Gala” ft. PnB Rock: https://soundcloud.com/2fourhrs/24hrs-x-pnb-rock-met-gala/

Please contact Michelle or Erin for more info


Links:

official site | soundcloud | twitter | facebook

“Met Gala” ft. PnB Rock: https://soundcloud.com/2fourhrs/24hrs-x-pnb-rock-met-gala/

“Don’t Mess” ft. YG: https://open.spotify.com/album/2ratRvAe7OmZRsUYfUqZEf?si=svxQDbohTbineB9hw7-l5Q

“Lie Detector” ft. Lil Pump: https://open.spotify.com/track/1gUJxDCuVx3DFlADiZl4ry?si=xywsDcBVTwO8hTFw_hxWzg